Dickies Signs New Accessory Deal
Dickies, a work wear brand, announced a new licensing agreement with R & S Sales Company Inc., a manufacturer, marketer and distributor of accessory footwear in the U.S. Products under the license will include slippers and flip-flops utilizing designs and trends from Dickies work wear and work-inspired styles.
This most recent addition to Dickies' extensive portfolio of licensees allows the legendary work wear brand to deliver a broad spectrum of work wear and work-inspired lines including men's, women's, juniors and kids apparel; bags, footwear, belts, socks, medical wear, headwear and sunglasses.
"We are always looking for licensed categories that complement our core consumer and their needs and desires. We pride ourselves in adding companies that produce high-quality, innovative products synonymous with the Dickies brand," said Michael Penn , vice president of licensing for Dickies. "R & S Sales Company recognizes the need and desire for accessory footwear under the Dickies brand and will provide the function and design our core and lifestyle consumers expect from us."
"We are very impressed with the diverse consumer base that values the Dickies brand for work and for after work," said Steven Podhaizer , president and CEO of R & S Sales. "We are excited to tap into the heritage of the brand and incorporate their distinct brand DNA into our designs while expanding the brand into a new category that appeals to their core consumer."
Design and production of the Dickies' accessory footwear lines will begin immediately with marketing and distribution expected to begin in Fall 2013.
About Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and theAsia Pacific region; and under the Dickies, Workrite, Kodiak and Terra brands. For more information, visit www.williamsondickie.com.
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