David's Bridal Opens First Store in United Kingdom
David's Bridal, the nation's leading bridal and special occasion authority, announced its expansion into the UK market with its first British store. The brand will open the doors to its debut UK flagship at Westfield Stratford City in East London on October 3, 2013. The 10,000 sq. ft., two-floor retail space will be launched over a day of celebrations, including a fashion show in partnership with Brides magazine, an official ribbon cutting by the mayor and hundreds of exclusive giveaways.
With 1 in every 3 American brides walking down the aisle in a David's Bridal dress, the brand hopes to mirror its successful US business model in the UK, offering a convenient shopping experience where the bride, mother of the bride, bridesmaids and guests can all be fitted in one simple visit. This model includes a knowledgeable store team offering personalized consultations to every guest, the ability for shoppers to try on a wide selection of dresses with most styles available to take home that same day, an onsite alteration service, shoe and bag dying and an extensive range of sizes so every woman is able to find her perfect dress.
"We've always believed British brides have the same appetite for style, quality, service and value as our American brides and have felt strongly that our product and retail model would be a great fit for the UK, as their bridal community is underserved, much like it was in the US years ago," said David's Bridal Chief Marketing Officer, Brian Beitler. "We are anticipating that our first store will be a big success and are actively exploring additional locations throughout the UK. While we have not made any definitive decisions yet, our goal is to ensure that brides across the UK will be able to have convenient access to our incredible assortment and value."