fashion.broadwayworld.com

Calvin Klein to Make Super Bowl Debut with Sexy Commercial

Calvin Klein to Make Super Bowl Debut with Sexy Commercial

Calvin Klein will be adding even more sex appeal to this Sunday's Super Bowl with their first ever Super Bowl commercial. The 30-second ad is slated to run at the end of the first quarter and will introduce Calvin Klein Concept, the latest offering from Calvin Klein Underwear.

The provocative commercial shows model Matthew Terry in a modern "man versus machine" creative inspired by the 360-degree seamless technology of the new underwear line. Which basically means Terry is flexing his muscles and showing off his body!


The video campaign was conceived and directed by consulting creative director Fabien Baron of Baron + Baron and was shot in New York City. The print campaign was shot by Steven Klein.

"This is a significant milestone, and, as an iconic American designer brand, [we] are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl - the most watched television event annually in the U.S.," said Tom Murry, president and chief executive of CKI.

Following Super Bowl XLVII, spots will air on CBS and ESPN. Additional TV spots are slated for Europe, Asia and Mexico in the spring. The ads will also run in GQ, Esquire and Men's Health magazines.

Related Links
BWW Interviews:  KRISTA BLOMBERG Fashion DesignerBWW Interviews: KRISTA BLOMBERG Fashion Designer
by Marina Kennedy - June 02, 2015
Tommy Hilfiger Set to Show Men's Spring Collection in JuneTommy Hilfiger Set to Show Men's Spring Collection in June
May 20, 2015
Rafael Nadal Is the New Global Brand Ambassador for Tommy HilfigerRafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger
December 17, 2014
Chris March Among Designers Set for Season 4 of Lifetime's PROJECT RUNWAY ALL STARS, Premiering TonightChris March Among Designers Set for Season 4 of Lifetime's PROJECT RUNWAY ALL STARS, Premiering Tonight
October 30, 2014
VIDEO: MINNOJI Resort 2015 PresentationVIDEO: MINNOJI Resort 2015 Presentation
October 27, 2014


About Author

   Subscribe to Author Alerts


FASHION VIDEOS


Become a Fan, Follower & Subscriber

           Facebook Like Follow