COVERGIRL Makes a 5-Year, $5 Million Promise to the Next Generation of Women
COVERGIRL #GirlsCan is a movement with a mission: to help young women overcome barriers to break boundaries, empowering them to be the next generation to rock the world. The movement was kick-started earlier this year with an inspiring video starring COVERGIRLs Queen Latifah, Ellen DeGeneres, P!nk, Sofia Vergara, Becky G, Katy Perry and Janelle Monáe. With more than 10 million views already and counting, this movement of positivity and #GirlsCan power struck a chord and inspired a provocative conversation.
Now, COVERGIRL is writing an important new chapter in its long history of empowering women to rock their beautiful. Today, the brand announced it will donate a minimum of $5 million over the next five years to support the work of individuals and non-profit organizations that are helping women break barriers and blaze trails. Additionally, COVERGIRL announced through #GirlsCan the first two beneficiaries of its financial commitment: Girls Who Code and the Soledad O'Brien + Brad Raymond Starfish Foundation.
"At COVERGIRL, we've always celebrated strong, inspiring women who don't let anyone or anything stand in their way," said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. "Our family of feisty, fabulous COVERGIRLs embody this spirit, as each of them have broken boundaries in their own lives and careers. We feel so strongly about empowering women that with #GirlsCan, we're putting $5 million dollars worth of funding into people and programs with the same passion that we have to motivate women to kick 'can't' to the curb - for good."
The COVERGIRL #GirlsCan movement will be further ignited by a calendar of content creation, social conversations, funding partnerships, events and activations with a variety of organizations and media partners over the next five years. Starting today, COVERGIRL is participating in the S.H.E. Summit in New York City - a transformational woman's leadership and lifestyle conference hosted by Claudia Chan and 92nd Street Y. One of the #GirlsCan partners, award-winning journalist, entrepreneur and philanthropist, Soledad O'Brien, will be attending the S.H.E. Summit on Friday, June 6th to join a panel discussion entitled "Breaking Barriers: How to Remove Can't from the Conversation," presented by COVERGIRL.
The first beneficiary partners announced are organizations founded on two different passion points, but powerfully aligned in both spirit and purpose with the mission of COVERGIRL's #GirlsCan.
About Girls Who Code
Founded in 2012, Girls Who Code (www.girlswhocode.com) is a North American non-profit working to close the gender Gap in technology. Through its Summer Immersion Program and Girls Who Code Clubs, the organization is leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities.
"Girls are the future of innovation. When you teach young women computer science, you not only open doors for them to succeed in the fast-growing tech field, you empower them with the skills to code solutions for our most pressing problems," said Reshma Saujani, Founder and CEO of Girls Who Code. "COVERGIRL's investment in the creativity and capability of girls everywhere will change the world in ways we can only imagine."