COS to Open NYC Pop-Up Inside Opening Ceremony
Now New Yorkers won't have to wait until COS' Soho store opens! Beginning October 11, H&M's sister brand will open a pop-up shop at Opening Ceremony's Howard Street location and at openingceremony.us!
COS, who is priced slightly higher than H&M, will open their doors in Soho this spring at 129 Spring Street. The brand features clothing for both men and women and offers classic pieces with a modern twist.
A brand for men and women, COS offers modern, stylish and timeless collections produced from materials including leather, fine suiting and cashmere. Their products are divided into different concepts like fashion essentials, reinvented classics and latest trends.
Carol Lim and Humberto Leon, cofounders of Opening Ceremony, explained the pop-up to WWD as a chance to offer something not seen in the U.S.
"We see COS as a completely separate brand from H&M," Lim and Leon said. "COS is a fashion-industry favorite for those who often travel to London and Paris and haven't been able to get the collection in the U.S. until now. We're excited to share our love of this brand with our New York customers for the first time."
"Creating pop-up shops allows us to explore other kinds of retail formats," said Lim. "We have many ideas on what retail can be and we like to create memorable experiences for our customers and community."