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CFDA Fashion Designer Regina Kravitz & STITCH SOUTHAMPTON Owner Rose Dios Launch New Fashion Line

CFDA Fashion Designer Regina Kravitz & STITCH SOUTHAMPTON Owner Rose Dios Launch New Fashion Line

CFDA Fashion Designer, Regina Kravitz and STITCH SOUTHAMPTON Owner, Rose Dios have partnered to create a collection of figure-flattering day to glamorous evening stunners and accessories reflecting the fast-paced lifestyle of today's woman who want that "go-to item" that works easily in her wardrobe from season to season.

'While both of us have strong business and merchandising strengths, my background is solidly entrenched in the garment industry and Rose brings an innate sense of style, combined with her already established and thriving store STITCH SOUTHAMPTON ," elaborates Kravitz. "Our line is designed with STITCH's customer in mind and the vision of STITCH... easy clothing for a modern woman with more a sense of style than a dependence on fashion."

The vibrant, contemporary REGINAKRAVITZ for STITCH Hamptons collection will be sold exclusively at STITCH SOUTHAMPTON (STITCH SH). The overall collection is comprised of over 20 different silhouettes from cool Capri leggings to long halter Gala dresses: sundresses worthy of any occasion, flowing tops, skirts, pajama pants and of course, jumpsuits, Regina's signature item.

"Our collaboration is about two strong, goal-oriented business women whose "passion for fashion" has lead us to create a line of practical but stylishly constructed dresses, jumpsuits and separates that are easy to wear, feminine, multi-functional, packable and affordable," stated Kravitz, a serial entrepreneur who started her original namesake clothing line in the early 1980s, achieved a volume of $15 million in national sales and then sold the company in 1990. "Rose is a CFP™ and wealth advisor with a large global financial services firm. As the owner of STITCH SH, she brings a similar one on one understanding of women's needs."

"Making a woman look great is something you achieve with honesty and knowledge of fabrics and fit," offers Dios.

Knits with spandex make up a large part of the REGINAKRAVITZ for STITCH line. But there are also beautiful laces, exquisite Italian printed silks, soft rayons, cottons and fabulous novelties, along with soft, ultra luxurious silk jersey prints and solids. "We like a bit of bling as well," admits Kravitz, a long-time member of the prestigious Council of Fashion Designers of America, Inc. (CFDA), Fashion Group International and FNW/Trends whose breathtaking Southampton bay front home, designed by local Bridgehampton architect Preston T. Phillips, is showcased in Rima Suqui's book, American Fashion Designers at Home, published by Assouline.

"Regina a seasoned and well respected designer in her industry has an innate sense of style and construction and a deep knowledge of costume history," reveals Dios. "Her designs are timeless with feminine, drapey details and touches of whimsy. Her customer is not an age ... but a woman who wants a multi-occasion wardrobe staple with a silhouette that addresses and deflects the many figure issues of a real woman. Cut and fit are Regina's expertise, and a simple V dress may actually have a built-in inner spandex lining to reduce her customer by a size."

Customer-Centric

Dios' retail mantra is "one customer at a time" ... and personalized attention and Uniqueness is the operative ethos at STITCH. Everything at STITCH is unique...from the shapes to the multitude of prints & fabrics. Garments can be tweaked and tailored on the premises. Sometimes adding a silk flower, beading or trim totally changes the look. Custom work ranges from wedding gowns to suits.


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