Bravado Launches Marley Apparel
In a move that reflects the company's continued expansion into the fashion apparel space, Bravado, Universal Music Group's global music merchandising company, has launched Marley Apparel, a new and exciting men's clothing line, drawing inspiration and paying tribute to the late and legendary Bob Marley and his signature style during the 60's and 70's.
Designed by Bob Marley's eldest daughter Cedella Marley, the collection embodies Marley's passion for life in the studio and on the soccer field. Iconic images of Marley are brought to life using high quality and sustainable fabrics to create a collection of modern day casual-wear with a retro twist.
Stated Cedella Marley, "It's an Honor for me to spread my father's legacy to a loyal fanbase that continues to expand. Working with Bravado is endlessly rewarding as they truly understand the importance of my father's music and messages and have been key to bringing these inspirations to life through the medium of fashion."
"As Bravado continues to expand and moves further into the fashion apparel space, we take great care that our product lines remain true to the spirit of the music that inspires them, and this collection is no different," commented Tom Bennett, Chief Executive Officer, Bravado. "Bob Marley was one of the most important recording artists and cultural icons in history. We're thrilled to continue to work with Cedella and the Marley family to bring their vision to fruition in such a unique and special way."
Marley Apparel is comprised of refined utilitarian pieces with stand-out garments including Marley Apparel Boardshorts, made from recycled plastic bottle fibers converted to sustainable fabrics, featuring unique archived prints and collages from Bob's home of Kingston, Jamaica. The Marley Apparel Fall/Winter 2014 Collection boasts a series of heavy cotton-slub varsity sweaters, washed cotton twill bottoms, French terry knits and chambray woven men's shirts.