fashion.broadwayworld.com

Bloomingdale's Launches Denim Seeker in Stores

Related: Bloomingdale's, Apparel, Denim
Bloomingdale's Launches Denim Seeker in Stores

Bloomingdale's has brought it's online denim experience into five of its stores.  Their "denim seeker" tool, aimed to help shoppers find the best jean for their body, has gone from the small computer screen to a large 32-inch veritical touch screen in the women's denim department.  The pilot program is featured at Bloomingdale's stores in Aventura, Fla.; Century City, Calif.; Short Hills, N.J., and SoHo and White Plains, N.Y.

Some of the features of the "denim seeker" include a glossary of terms, opinions on fits and brands, suggested universal jeans that fit all body types.

To use the "denim seeker" the shopper enters their body type and then is provided with recommendations based on stock.  "Following the success of our online denim seeker, we're excited to provide the same product recommendations in store to help our customers find the right denim for their body type," said Anne Bridges, bloomingdales.com senior vice president. "Launching the denim seeker touch screen is part of our ongoing strategy to integrate technology into the stores to improve our customers' shopping experience."

 

Comment & Share

Related Links
The Wet Seal, Inc. Hires New Executive Vice PresidentThe Wet Seal, Inc. Hires New Executive Vice President
August 01, 2014
Michael Jackson's 'Bad' Prototype Jacket Sells for $18,750Michael Jackson's 'Bad' Prototype Jacket Sells for $18,750
August 01, 2014
Nordstrom Rack Opening In Staten IslandNordstrom Rack Opening In Staten Island
July 31, 2014
Lane Bryant is Ready for Football Season With Exclusive NFL Capsule CollectionLane Bryant is Ready for Football Season With Exclusive NFL Capsule Collection
July 31, 2014
Tommy Hilfiger Debuts Fall 2014 CampaignTommy Hilfiger Debuts Fall 2014 Campaign
July 31, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber