Bergdorf Goodman Unveils the Holiday Windows and the 2012 Holiday Experience
Bergdorf Goodman, Apparel, Accessories
ACT V: "The Mirror Kaleidoscope" is the Grand Finale of the BG Follies of 2012. Twin showgirls are presented downstage, while a colossal, rotating, mirrored starburst rotates behind them. The multiple layers of this starburst contain nearly one thousand individual beveled mirrors. Each successive layer of the starburst rotates in an opposite direction from the layer behind, creating an extraordinary kaleidoscopic effect. The mannequins' matching gowns, studded in mirrors and rhinestones, were specially commissioned from Naeem Khan.
The ACTS continue along 57th Street, 58th Street and across Fifth Avenue in front of the Men's Store.
In addition to the spectacular windows, this holiday season Bergdorf Goodman has created several special and unique initiatives.
Bergdorf Goodman has partnered with TheCoveteur.com, the on-line fashion and retail website, to create an exclusive behind the scenes photo series and video about the making of the Holiday windows. Viewers are given an intimate view into the fantastical world of the Bergdorf Goodman visual team where they will gain access into their various studios for a glance at the teams' old world craftsmanship. The series releases online on BG.com, 5th/58th and TheCoveteur.com on November 21st.
In conjunction with the photo series, Bergdorf's is having a #BGWindows Instagram contest, which begins November 20th; photograph a window for a chance to win a miniature mannequin from the memorable windows or a printed photo by TheCoveteur.com. Submissions can be viewed on Bergdorf Goodman's Facebook page" href="https://www.facebook.com/bergdorfgoodman">Bergdorf Goodman's Facebook page and winners will be announced on or about January 7 and will be notified by Instagram.
This year is the first ever Bergdorf Goodman Holiday Window Audio Tour" href="http://www.bg.com/windows">Bergdorf Goodman Holiday Window Audio Tour, narrated by Bergdorf's own David Hoey, who describes in great detail each of the five main Fifth Avenue windows, viewers will be able to access this via a QR code.
A QR code is also found in this year's Holiday Gift Book. By scanning the code, readers can access a mobile gift wish list that they can share with friends and family. Pinterest will feature exclusive Holiday content and gift-giving ideas throughout the season and the Holiday spirit will continue on BG.com, 5th/58th, Facebook, Twitter andBergdorf Goodman on Google+" href="https://plus.google.com/+BergdorfGoodman/posts">Google+ with gift-giving tips, holiday to-do's and window images.
The Holiday season is in full swing on the Seventh Floor with the following activities:
- The opening of the Bergdorf Goodman Holiday Shop" href="http://blog.bergdorfgoodman.com/seventh-floor-womens-style">Bergdorf Goodman Holiday Shop featuring 8 themed trees including BG 111, Christmas in New York and Gilded Age among others.