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Barneys New York Launches Digital Advancements on Barneys.com

Related: Barneys New York
Barneys New York Launches Digital Advancements on Barneys.com

Barneys New York announced a relaunched search function for Barneys.com, developed in collaboration with Rich Relevance. The more robust product leverages site-wide customer behavior and merchant intelligence to create a personalized search experience that goes beyond collaborative filtering. This new product is part of Barneys New York's ongoing efforts to personalize Barneys.com for a customized digital shopping experience.

"Internal search continues to be one of the most important features of site experience," said Matthew Woolsey, Executive Vice President, Digital, Barneys New York. "Now, with the ability to deliver personalized, targeted product recommendations, we've introduced something new to the digital luxury marketplace that will continue to improve the customer experience for Barneys.com."

The search function provides intelligent auto-complete and real-time product recommendations - with continuous optimization to ensure the display of the most relevant results based on each term. Shoppers who engage with the auto-complete terms convert at a rate 6 times higher than average, and those who engage with the product recommendations convert at a rate 10 times higher than average.

The new capabilities were designed, developed and launched in under 8 weeks using RichRelevance's powerful personalization platform and flexible APIs. Moving forward, new functionalities will be introduced, including recommendations reflecting each individual's shopping and buying behavior, as well as relevant editorial content and campaigns. Leveraging content from Barneys' luxury editorial site, The Window, stories will be geo-targeted or directed to customers in real time based on what they are searching for.

The improved search function is the latest step Barneys New York has taken in strengthening its digital experience. Beginning in February 2011 with the launch of The Window, the redesign continued with the implementation of new interactive and social features, shoppable lookbooks and videos, the launch of the HTML5 mobile site along with many improved site features and functionality enhancements. A new iPad app was launched in April, and a redesigned Barneys.com and BarneysWarehouse.com will be unveiled later this year.

Since the redesign began, Barneys.com has been recognized with several awards, including Luxury Institute's Best Luxury Retail Site in 2012, a Webby for Best Digital Campaign in 2013, and an OMMA Award for Best Retail Website in 2013.

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