Barneys New York Collabs with JAY Z for a New York Holiday
Barneys New York, JAY Z
We are Barneys New York, but the city is more than just our name.It informs our style, our attitude, our outlook. And we are not the only ones. Creative New Yorkers throughout historyincluding Shawn 'JAY Z' Carterhave also used this city as inspiration.
This holiday season, Barneys New York, the luxury specialty retailer, will merge our creative approach with that of Shawn 'JAY Z' Carter's for "A New York Holiday," a unique collaboration benefiting the Shawn Carter Foundation. A celebration of the holiday season, "A New York Holiday" will include original interactive windows and exclusive limited edition products, which will live in an immersive gallery space on the third floor of the Barneys New York Madison Avenue flagship.
As part of "A New York Holiday," Mr. Carter has collaborated with creative directors from some of themost inspired fashion houses in the world to create a collection of limited edition products, including designs from Balenciaga, Balmain, Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Just Don, Proenza Schouler, Rick Owens, Stutterheim, Acne Studios, and Cutler & Gross. Each distinctive item draws inspiration from New York City and is realized in color palettes of black, white, gold, and silver. Debuts of additional limited edition product by Mr. Carter will also be made available at Barneys New York, including Shawn Carter by Hublot timepieces and a specially designed humidor by Comador.
The limited edition collection will be available exclusively at Barneys New York beginning November 20 th in a first of its kind immersive gallery space on the third floor of the Madison Avenue store. A significant portion of the third floor has been completely transformed into the BNY SCC Gallery, which was conceived as a creative collaboration between Mr. Carter, visual artist Joanie Lemercier, and Barneys New York Creative Director Dennis Freedman.The collection will also be available on Barneys.com and in Barneys New York flagship stores in Beverly Hills, Boston, Chicago, and San Francisco.
"With this project, Barneys New York and I were able to take the slickness, energy, and innovation of NewYork Cityand translate that into quality, timeless pieces," said Shawn 'JAY Z' Carter. "Everything that encompasses 'A New York Holiday'the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Galleryrepresents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring NewYorkhas been to me."
November 20th will also mark the unveiling of "A New York Holiday" in the retailer's iconic Madison Avenue windows, in which Joanie Lemercier and Barneys New York will use innovative technology from a global leader in visual solutions Christie, Inc to uniquely incorporate video mapping, LED light design and projection into the interactive display.
"We are proud to Honor our home, the great city of New York, this holiday seasonand there is absolutely no one better to collaborate with on this project than the New York born and bred Shawn 'JAY Z' Carter.He is a groundbreaking musician, a pioneering entrepreneur, and the ultimate creative collaborator," said Mark Lee, Barneys New York CEO. "We look forward to capturing the energy of New York, and merging the vision of Shawn Carter and the style of Barneys New York in this unprecedented holiday event."
In the spirit of the holiday season, Barneys New York will donate 25% of sales from "A New York Holiday" items to the Shawn Carter Foundation. Celebrating its 10 year anniversary, the Shawn Carter Foundation is a New York-based charity which awards post-secondary scholarships to students facing socio-economic hardships. In conjunction with the opening of the windows and the BNY SCC Gallery a high profile fundraising launch event to benefit the Shawn Carter Foundation will celebrate the exclusive collaboration.