Banana Republic Launches ONE+ALL Program to Give Back
Banana Republic announced the expansion of its ONE+ALL program that commits volunteer hours and fund-raising support to organizations that make a difference in communities where the brand's employees work and live. Over the first weekend in June, customers are invited to shop for a cause in support of four non-profit organizations: Big Brothers Big Sisters, Boys & Girls Clubs, Dress for Success, and Habitat For Humanity.
ONE+ALL was launched in 2010 to encourage employees to support their local communities through volunteering, tying back to the social-minded spirit of Banana Republic's hometown of San Francisco and since then, employees have volunteered over 178,000 hours of service. As an extension of the current ONE+ALL program, Banana Republic is partnering with four non-profit organizations - including Big Brothers Big Sisters, Boys & Girls Clubs, Dress for Success and Habitat For Humanity - and is encouraging customers to participate by crowd-sourcing votes on how financial support should be distributed between partners.
During the weekend of June 5 through June 8, 2014, customers will receive 25 percent off their Banana Republic purchase, with 5 percent of sales being donated to community organizations - up to a goal of $500,000. From May 26 to June 8, 2014, customers are invited to visit bananarepublic.com/OneandAll to vote for which of the four participating non-profits they would like to have contribution dollars benefit. While each organization will receive a donation, customer votes will determine the percentage each receives.
- Big Brothers Big Sisters - A non-profit organization whose goal is to help all children reach their potential through professionally supported, one-on-one relationships with volunteer mentors
- Boys & Girls Clubs - Through a network of 4,000 Clubs, Boys & Girls Clubs enable young people in need to achieve great futures as productive, caring and responsible citizens. The Club provides a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours.
- Dress for Success - An international non-profit organization offering services designed to help disadvantaged women find jobs and remain employed
- Habitat For Humanity - An international and non-profit organization devoted to building simple, decent, and affordable housing
In 2013, over 6,000 Banana Republic employees in North America and Canada participated in nearly 60,000 hours of skills-based volunteering, creating more than $1.3 million of value in hours benefitting local communities.