Alexis Bittar Launches Fine Jewelry
Alexis Bittar has spent the past 20 years as one of the go-to designers for costume jewelry. Now he is taking his aesthetic into the fine jewelry market.
Alexis Bittar Fine launches tomorrow, October 15 in 17 Neiman Marcus stores as well as Bittar's 11 stores and online. "It's been a five-year conversation," said Bittar of the collection. "I design three different [costume] collections in a super-prolific way and to extend that into something that is precious seemed like such a natural evolution."
Bittar's fine jewelry collection features precious and semiprecious stones, 18-karat gold and sterling silver with 18-karat gold. The prices range from $295 to $16,000.
In an interview with WWD, Bittar said it was a challenge creating a new aesthetic for the fine jewelry. "It had to look unique because it can't cannibalize what's existing," said the designer, who described the look of the fine jewelry as a fusion of "a grunge Nineties punk feeling with kind of this 1950s-ladylike-with-a-little-bit-of-a-thorn feel."
Bittar said there will be items and themes that will carry over from season to season, in addition to four fashion-driven collections per year. There are some statement pieces within the fine jewelry but overall the fine group has a more delicate feel than Bittar's costume range. "I think people mostly thought it was going to be this large-scale jewelry," said Bittar. "I went a little bit in reverse, where I designed things that were more petite."