Alexander Wang Debuts Revamped Website
Alexander Wang's website debuted its new look today, its first major redesign since launching in July 2011.
"We started e-commerce before we had our first retail store," Wang said. "It was one of our first big ventures as a brand."
Wang went on to describe the new site as minimal, engaging, functional and easy to navigate. "You're able to browse and shop and not lose track of where you started and where you want to end up. That was our main goal," he said.
The brand's other digital platforms include Twitter, Facebook and YouTube. Wang wants to create an interconnected space where each platform has specialized content. And while Instagram is his favorite social medium personally - "I have a personal one that I share with my friends and it has like 20 followers," Wang said.
About Alexander Wang:
Parsons dropout Alexander Wang launched his first full women's collection in 2007. The label embodies casually cool downtown style, drawing inspiration from the eighties, French chic, and rock grunge - always finished with a slouchy rolled-out-of-bed edge. Wang launched a diffusion line of pre-weathered cotton tees, tanks, and T-shirt dresses in spring 2009, T by Alexander Wang, as well as a footwear collection of towering platform sandals. He won the CFDA/Vogue Fashion Fund in 2008, an Honor accompanied by a $20,000 award to expand one's business.
More On: Alexander Wang, Honor.