Advanstar Global LLC Acquires ENK Fashion Tradeshows
Advanstar Global, ENK, Apparel
Advanstar Global LLC, a multi-platform events and information services company and owner of Advanstar Communications, announced it has acquired ENK International LLC. ENK organizes leading fashion events in New York, Las Vegas, Europe and Asia, featuring properties such as Fashion Coterie, Intermezzo and Accessorie Circuit. Through this acquisition, Advanstar Global will significantly expand its global event portfolio, adding ENK's brands to its MAGIC, PROJECT, FN Platform, Licensing International, and other tradeshows, conferences, and events.
"Having ENK, MAGIC and PROJECT within the same family of companies provides the fashion industry a choice of intimate and customized environments that satisfy their market needs. This allows us to be more responsive to our customers as we work to coordinate dates and venues, which makes the process more valuable for exhibitors and retailers," said Joe Loggia, Advanstar Global's CEO. "Moreover, Advanstar Global has made significant investments in new technology that will enable our company to further drive value, service and solutions across the entire fashion marketplace."
Advanstar Global's financial sponsors, which include Anchorage Capital Group LLC, Ares Management LLC, and Veronis Suhler Stevenson, are confident that with ENK, Advanstar Global will provide a destination and total solution for buyers and sellers in the fashion community – across all platforms and segments worldwide.
While ENK and Advanstar Communications will continue to be operated separately, ENK customers will have access to Advanstar Global's new "Shop the Floor" digital solution, slated to launch in early 2013. Shop the Floor combines the power of personal connections with the convenience of an online marketplace, creating fashion's largest digital business network. Shop the Floor will extend MAGIC and ENK beyond the show floor to cover the entire market cycle, improving the in-season experience for buyers and brands alike.