ANYI LU Spring 2013 Collection Arrives in Stores Nationwide
ANYI LU Spring/Summer 2013 collection is now available in-store and online retailers including Nordstrom, Bloomingdale's, Neiman Marcus and many independent boutiques throughout the U.S. The inspiration for the collection, says the designer of her eponymous eight-year old label, is the laid-back, upscale, easy-chic vibe of the seaside town of Sausalito.
"Sausalito epitomizes exactly what the ANYI LU brand is all about - effortless, everyday luxury," says Anyi. "The mood of this collection is vibrant, joyful and relaxed. The focus is on easy-to-wear silhouettes and modern materials: graphic and textural patterns, and bold hues of red, orange and green. The collection aims to provide styles that blend seamlessly into a woman's wardrobe. Styles that they will reach for over and over again," added Anyi. The spring/summer 2013 collection can be seen in its entirety on the newly designed ANYI LU website.
The ANYI LU fall 2013 collection will debut at the Fashion Footwear Association of New York (FFaNY), February 5-7, in the ANYI LU showroom at the NY London Hotel, 151 West 54th Street. The collection will also be showcased in Las Vegas at FN Platform-MAGIC at the Las Vegas Convention Center, February 19-21.
"Utilitarian Chic is the inspiration for my Fall/Winter 2013 collection. Designed with a less-is-more philosophy, the styles are both sophisticated and practical. I focused my attention on the finer details, creating modern, minimal designs which, appeal to confident women who don't need the reassurance of wearing a big label," stated designer, Anyi Lu.
Anyi's background as a chemical engineer continues to be crucial to the success of ANYI LU. The fall 2013 collection will feature high tech innovation designed in each style, including: Extra Lite - an expanded material that is super light, flexible and cushioned; Super Sacchetto Construction - used to cover a wedge heel completely with no seams for a super smooth, streamlined look with no compromise on flexibility; and Vibram Rubber - high-performance, lightweight rubber compound that is the highest market standard for comfort and flexibility.
About ANYI LU, International:
Designer Anyi Lu launched her eponymous company in 2005 shortly after her sister's wedding; finding a beautiful shoe the bride could wear all day was nearly impossible. At that moment, the idea for ANYI LU was born. The company, based in Tiburon, CA, has a patent-pending shoe construction to achieve superior fit, support and flexibility. Nearly eight years after her first collection was introduced, Anyi is truly a visionary in women's footwear.