A$AP Rocky, Hood By Air, Mercedes-Benz Fashion Week
Rocky wears HOOD BY AIR FW13 that debuted during the designer's first ever New York Fashion Week showing of the collection that has been gaining momentum with an underground following since early 2007.
The HOOD BY AIR show was marked not only by the cameo by A$AP Rocky... equally memorable with the intermittent runway appearance by performance artist Boy Child. Boy Child walked the show in several looks across a laser lit runway evoking an unmistakeable vibe of eerie trillness... lining the runway was an assortment of some of downtown's most unique characters including TERENCE KOH, MIRTHA MICHELLE, THEOPHILUS LONDON, WAKA FLOCKA, NICOLA FORMICHETTI and members of the #BEEN#TRILL
collective who recently launched a collab with Hood By Air
ABOUT HOOD BY AIR:
NEW YORK-BASED DESIGNER SHAYNE OLIVER LAUNCHED LUXURY STREETWEAR BRAND HOOD BY AIR IN 2006 AFTER HAVING STUDIED BOTH AT NYU AND FIT. INITIALLY A SWEATSHIRT COLLECTION, HOOD BY AIR CONTINUES TO EVOLVE IN ITS SOCIAL APPROACH TO FASHION DESIGNS. OLIVER'S INSPIRATIONS RANGE FROM ART, DESIGN AND DANCE TO THE REALITY OF THE URBAN LIFE HE LEADS. "I HAVE ALWAYS BEEN INTERESTED IN DESIGN, BUT HOOD BY AIR IS A STATEMENT MORE THAN ANYTHING," HE SAYS. "I WANT TO PUSH PEOPLE. I WANT THEM TO HAVE NEW STANDARDS OF WHAT IS CLASSIC AND WHAT IS FORMAL. IF THEY DON'T GET IT AT FIRST, I'M OKAY WITH IT."
OLIVIER HAS PARTNERED HOOD BY AIR WITH CREATIVE'S WORLDWIDE SO AS TO CONSTANTLY MAINTAIN A SERIES OF COLLABORATIONS FOR THE BRAND. COLLABORATIVE PRODUCTS AND/OR PROJECTS HAVE BEEN DEVELOPED WITH INFLUENTIAL NAME SUCH AS VFILES, BEEN TRILL, OPENING CEREMONY, SHOWSTUDIO, AND MORE...