In conjunction with NBCUniversal's Upfront presentation, being held tomorrow at Radio City Music Hall, Telemundo and NBC UNIVERSO announced a robust lineup of new programming for the 2016-2017 season, featuring over 1,100 hours of new innovative formats and multiplatform content, during a press breakfast held on May 12 at The Museum of Arts and Design in New York. TELEMUNDO's new lineup includes four Super Series, a Sunday primetime programming block featuring a kids talent show, two mini-series, a late show hosted by cultural icon Don Francisco, and more. NBC UNIVERSO's new lineup features a celeb-reality series, an action-packed reality series and the return of the worldwide phenomenon, "The Walking Dead" Season 3.
Executives also announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by renowned vocalist and songwriter Jenni Rivera, including a bio-musical television series based on her life story, and a "Jenni Vive" tribute concert. In addition, the company announced its most comprehensive community initiative, "El Poder En Ti." These announcements follow on the heels of impressive ratings for
Telemundo among adults 18-49 and adults 18-34, ranking as the #1 Spanish-language network at 10pm, Monday-Friday, this season, according to Nielsen. In Q2 of 2016,
Telemundo ranks as the #1 broadcast network at 10pm, Monday-Friday, regardless of language among adults 18-34.
"The U.S. Hispanic market continues to be the biggest growth opportunity for any business," said Cesar Conde, Chairman NBCUniversal International Group and NBCUniversal
Telemundo Enterprises. "We are redefining Hispanic media by investing in the most innovative original content, a $250 million state-of-the-art facility and the best talent, in front of and behind the cameras. And, we are pleased our investments are paying off as we see a tectonic change in Hispanic media where more and more viewers are flocking to the
Telemundo Enterprises platforms."
"Our programming strategy, fortified by the success of Super Series and bio-musicals, has strengthened our positioning as the network that is redefining Hispanic TV with innovative formats and original productions," said Luis Silberwasser, President,
Telemundo Network and
NBC UNIVERSO Cable Channel. "Our strategy of bringing new ideas, stories, and formats to Hispanic viewers is working, and we will stay on that path. Heading into this Upfront season, we've gained more viewers year-over-year in Monday-Friday primetime among key demos and are capitalizing on that momentum continuing to close the gap with our competitor."
"Backed by NBCUniversal's unparalleled ability to combine data, premium content and distribution at scale,
Telemundo is uniquely poised to reach and inspire the most Hispanics more effectively than any other media company," said Mike Rosen, Executive Vice President, Advertising Sales, News and Hispanic Groups, NBCUniversal. "Based on salient cultural and consumer insights, our sales team collaborates with advertisers to create and execute break-through, un-break-able marketing solutions to reach the modern U.S. Hispanic audience, with both power and precision."
In addition, this June,
Telemundo will launch "El Poder En Ti," a robust company-wide community initiative aimed at empowering viewers in three areas of key importance to Hispanics: education (Tú Educación), health (Tú Salud), and finance (Tú Dinero). The multi-platform initiative is supported by a specialized website; digital tools and resources; and inspirational stories brought to life by a series of PSAs starring various
Telemundo talent, including Don Francisco as the narrative voice of the campaign.
