Lipton Iced Tea Announces 'Game On' with Dance Central 3
Lipton Iced Tea announced today, 'Game On,' a nationwide sweepstakes with "Dance Central 3" only available on Kinect for Xbox 360, to get consumers on their feet and dancing. From now through April 30, consumers can pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit www.GameOnPromo.com to see if they have won instant prizes, and are automatically entered for a chance to win one of four ultimate entertainment room makeovers.
In addition to Lipton Iced Tea's refreshing favorites, consumers can now unleash the sweet, clean taste of honey and ginseng with Lipton's new Diet Green Tea Honey Ginseng and sip on Lipton's new 100 Calorie Half & Half (Tea & Lemonade), which offers a delicious combination of two great classics that is sure to please everyone's taste buds. Both of these Lipton offerings are perfect beverages for players so they can groove along to the dance classics available for "Dance Central 3" like "The Hustle" and "Electric Slide," and new favorites "Gangnam Style" and "The Dougie" to keep the party going.
"Lipton is thrilled to be joining the dance party by partnering with one of this year's hottest games on Kinect for Xbox 360," said Marc Hanson , Director of Lipton. "This exciting sweepstakes allows us to share the fun and energy of 'Dance Central 3' with consumers and celebrate bringing family and friends together with the same refreshing spirit."
Consumers can pick up specially marked ready-to-drink Lipton Iced Tea products that feature a unique promotional code to enter for a chance to win the 'Game On' sweepstakes. Four grand prize winners will have their choice of an ultimate entertainment room makeover, which may include a Samsung 60-inch Class LED HDTV, Samsung Blu-ray Home Theater System, Xbox 360 250GB Kinect Bundle, Xbox 360 Essentials Pack, "Dance Central 3" for Kinect for Xbox 360 and the Vision Fitness TF20 Classic treadmill with Passport module.
In addition to the four grand prizes, instant prizes are available to be won throughout the sweepstakes, including, Xbox 360 Gaming Bundles, Xbox 360 Console with Kinect, Xbox 360 Live 1600 points, "Dance Central 3" games and more.
For more information on the 'Game On' sweepstakes and official sweepstakes rules, please visit www.GameOnPromo.com.
The Pepsi Lipton Tea partnership is a joint venture between Purchase, NY-based PepsiCo and London-based Unilever. The partnership includes a complete portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
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