Endemol Shine Beyond's ICON Network Teams with SUBWAY Brand for New Digital Series '#LifestyleGoals'

Today, Endemol Shine Beyond's ICON Network, a global beauty and lifestyle destination helmed creatively by digital pioneer Michelle Phan, launched a new digital series, "#LifestyleGoals" featuring Promise Phan, NataliesOutlet and Sofia Styled.

The new series, "#LifestyleGoals," follows three Youtube influencers as they come together for one epic weekend of collaboration in Los Angeles, Calif. Digital creators Promise Phan, NataliesOutlet, and Sofia Styled are known to millions of fans for their perfectly curated Youtube channels featuring makeover, hack, and DIY videos. "#LifestyleGoals" gives fans a glimpse behind the channel to witness the real, raw, and authentic lives of these social media stars.

Watch #LifestyleGoals" Trailer

The SUBWAY ® brand joins the series as a national brand partner and is integrated throughout "#LifestyleGoals" as the creator's restaurant of choice for fresh food on the go.

"In the ever-changing landscape of digital, we've come to know and love the authenticity of creators," said Bonnie Pan, President of Endemol Shine Beyond USA. "We're thrilled to have the SUBWAY ® brand join us on this unique series, where we move past what you see on screen and take fans on a journey, into the real lives of these digital influencers as they explore a new environment and build new relationships through collaboration."

Over the course of the 8 episode series, these digital creators will collaborate with influencers including Instagram sensation and nail artist Bana Jarjour of Banicured, dance guru Mandy Jiroux, and popular lifestyle Vlogger Melanie Murphy, to find video inspiration on a Hollywood hike, tell top-secret stories over manicures, and celebrate an incredible weekend with an exclusive fan party.

"#LifestyleGoals" expands on the videos and tutorials each creator is famous for - revealing the heartwarming, hilarious, and hard-working moments that define them. Fans will get to know these influencers, and their personal and professional #LifestyleGoals better than ever.

Throughout the series, content from "#LifestyleGoals" will be available across the ICON Network and as well as directly on the digital creator's personal Youtube channels and social pages, along with supplementary stories and content across ICON social channels.

Formerly Endemol Beyond, Endemol Shine Beyond is an award-winning global digital production and distribution studio specializing in premium online content and channels, as well as brand integration and talent partnerships. Endemol Shine Beyond is part of global content creator, producer and distributor Endemol Shine Group. In addition to ICON Network, Endemol Shine Beyond USA recently launched eSports and gaming SMASHER Network with flagship series "Legends of Gaming," which is set to debut its second season next month. Endemol Shine Beyond USA content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV.