Last night, CBS debuted a humorous CBS ALL ACCESS commercial, set to the iconic Marvin Gaye song "Let's Get It On," during SUPER BOWL 50.
The 30-second commercial was directed by famed producer/writer/director Peter Farrelly (whose numerous directing credits include the feature film comedies "There's Something About Mary," "Me, Myself & Irene," "Dumb and Dumber" and its sequel, "Dumb and Dumber To"). It was produced by the CBS Marketing Group, with Garen van de Beek, Executive Vice President and Creative Director and Lori Shefa, Senior Vice President and Creative Director, On-Air Promotion, spearheading the effort. In the commercial, Marvin Gaye's sexy song "Let's Get It On" and a seductive voiceover are paradoxically paired with video of the mascot-inspired CBS "Eye Guy" in a series of light-hearted vignettes, demonstrating the benefits and accessibility of CBS All Access. Check it out below:Videos