VIDEO: Paul Rudd & Seth Rogen Tease Samsung Super Bowl Ad
While the actors explain their idea for "The Next Big Thing," they are foiled by the threat of being sued for using the term "Super Bowl". Finally it is suggested that the words are replaced with the phrase, "El Plato Supremo."
According to Samsung, the full 2-minute spot will be released later this week. In a statement, Todd Pendleton, CMO of Samsung Mobile explained, "The anticipation of Super Bowl ads creates a unique consumer experience. The Next Big Thing campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation."