NBC's MAYA & MARTYWins Time Period; Delivers Over 4 Million Viewers

By: Jun. 22, 2016
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NBC wins Tuesday night among the Big 4 in all key categories led by the #1-2 shows of the night in adults 18-49, AMERICA'S GOT TALENT and MAYA AND MARTY. "Maya & Marty" (1.1/4 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET): Wins the time period among ABC, CBS and NBC versus the series finale of CBS's "Person of Interest"

Currently ranks #2 for the night on the Big 4 networks in adults 18-49 behind only "America's Got Talent."

Finishes within 0.2 of last week's 18-49 rating despite this week's series finale of "Person of Interest" -- note that last week's 1.3 tied for #6 for the week among primetime entertainment telecasts on the Big 4 networks.

Will add significant viewership via time-shifting - the previous week's "Maya & Marty" grew by +12% in 18-49 (1.34 to 1.50) and 585,000 viewers overall (5.1 million to 5.7 million) going from L+SD to L+3.

Upscale: "Maya & Marty" captures a solid upscale audience, indexing at a 105 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

Note that on last night's telecast, all-star members of the Broadway community came together as "Broadway for Orlando" to perform "What the World Needs Now Is Love," an updated version of the Burt Bacharach/Hal David classic, to honor the victims and those wounded in last weekend's Orlando shooting and aid the surrounding community.

"America's Got Talent" (2.3/9 in 18-49, 11.5 million viewers overall from 8-10 p.m. ET): Ranks as the #1 show of the night on the Big 4 in adults 18-49, total viewers and every other key category.

Grows +3% week to week in total viewers versus last week's 11.189 million in these prelim fast-affiliate ratings.

Grows +32% from its first half-hour to its fourth in adults 18-49 (1.9 to 2.5) and by +2.5 million viewers overall (10.1 million to 12.6 million).

Will add substantial viewership via time-shifting - the prior week's "Talent" increased by +24% in 18-49 (2.55 to 3.17) and more than 2.0 million viewers overall (11.5 million to 13.6 million) going from L+SD to L+3, generating the biggest lifts of the night in 18-49 rating and total viewers on ABC, CBS, NBC or Fox.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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