NBC's BLACKLIST, SUPERSTORE Maintain 100% Week-to-Week

By: Feb. 24, 2017
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"The Blacklist: Redemption" (0.8/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET): Finishes within 0.1 of its lead-in from a 9 p.m. "Blacklist" in adults 18-49 (0.8 vs. 0.9). Finishes within 0.1 of last week's "Blacklist" in this timeslot in adults 18-49 (0.8 vs. 0.9). Facing the second half of the two-hour "How to Get Away with Murder" finale, retains 100% of last week's "Blacklist" in this slot among millennial viewers, adults, men and women 18-34. Despite the 10 p.m. hour, maintains 100% half-hour to half-hour in adults 18-49 (0.8 vs. 0.8) and adults 25-54 (1.1 vs. 1.1). Ranks #2 or tied for #2 in the timeslot among the ABC, CBS and NBC dramas in in every key measure.

A special 9 p.m. edition of "The Blacklist" (0.9/3 in 18-49, 4.9 million viewers overall from 9-10 p.m. ET): Retains 100% week to week in adults 18-49 (0.9 vs. 0.9 at 10 p.m. on Feb. 16) and grows +3% in total viewers (4.923 million vs. 4.759 million), to its most-watched episode since Feb. 2 (5.047 million at 10 p.m.). Has now maintained a 0.9 rating in adults 18-49 for four weeks in a row. Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +106% in 18-49 rating so far this season going from L+SD to L+7 (1.08 to a 2.23) and more than +4.5 million viewers overall (5.6 million to 10.1 million). Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 125 among adults 18-49 in $100K+ homes.

"Superstore" (1.1/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET): Maintains 100% week to week in 18-49 (1.1 vs. 1.1) and 96% in total viewers (3.539 million vs. 3.671 million). Grows week to week in adults 18-34 (0.7 vs. 0.6) and women 18-34 (0.9 vs. 0.8). Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +48% in 18-49 rating going from L+SD to L+7 (from a 1.22 to a 1.81) and +1.3 million viewers overall (4.3 million to 5.6 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

"Powerless" (0.7/3 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET): Finishes within 0.1 of last week's adult 18-49 rating (0.7 vs. 0.8) and maintains 100% in men 18-49 (0.7 vs. 0.7). Grows week to week among millennials (0.5 vs. 0.4 in adults 18-34) and female millennials (0.6 vs. 0.5 in women 18-34). Will grow significantly with time-shifting and VOD - "Powerless" is increasing by +37% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.95 to a 1.30) and +835,000 viewers overall (2.8 million to 3.7 million). Upscale: "Powerless" generates a solid upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.4/7; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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