NBC Wins Mondays in 18-49 as THE VOICE Tops ABC's 'DWTS' Premiere

By: Mar. 21, 2017
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NBC wins Monday night in 18-49, led by the #1 show of the night by that measure, THE VOICE. "The Voice" (2.4/9 in 18-49, 10.6 million viewers overall from 8-10 p.m. ET) wins the time period over the "Dancing With the Stars" premiere by a +20% margin in 18-49 (2.4 vs. 2.0). Also prevails over the "Dancing" debut in adults 18-34, men 18 34, men 18-49, women 18-49 and adults, men and women 25-54. Increases steadily throughout its two-hour timeslot, with this half-hour track: 2.1, 2.3, 2.5. 2.6. Grows +24% from its first half-hour to its fourth in 18-49 rating (2.1 to 2.6). Will add substantial viewership via time-shifting and VOD - last week's "Voice" grew by +21% going from L+SD Nielsens to L+3 in 18-49 (from a 2.64 rating to a 3.19) and +1.7 million viewers overall (12.2 million to 13.9 million).

"Taken" (1.0/4 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET): Ranks #2 in the slot among ABC, CBS and NBC in 18-49, total viewers and virtually all other key measures. Finishes within 0.2 of last week in adult 18-49 rating (1.0 vs. 1.2) and maintains 100% week to week in women 18-34 (0.7 vs. 0.7). Will add significant viewership via time-shifting and VOD - last week's "Taken" grew +22% in 18-49 (1.15 to 1.40) and +1.5 million viewers overall (5.7 million to 7.2 million) going from L+SD to L+3 Nielsens

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2. At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



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