NBC Sports Group Launches NASCAR Racing Season This Week

NBC Sports Group launches its NASCAR racing season this week with over 45 hours of NASCAR programing, highlighted by Saturday's presentation of the Coke Zero 400 at 7 p.m. ET on NBC. Following up a successful 2015 campaign that fueled NBCSN to viewership milestones, NBC Sports Group shifts into high gear, super serving fans with 19 hours of trackside coverage from Daytona International Speedway, and 13 hours of NASCAR news, highlights and interviews with NASCAR America.

All of NBC Sports Group's NASCAR coverage is available to stream on NBCSports.com and via the NBC Sports app. The NBC Sports app is powered by Playmaker Media, and is available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.

NBC SPORTS COKE ZERO 400 RACE COVERAGE FROM DAYTONA INTERNATIONAL SPEEDWAY

Rick Allen calls this weekend's action alongside Daytona 500-winning crew chief Steve Letarte and 21-time Sprint Cup winner Jeff Burton. Krista Voda, Kyle Petty and Dale Jarrett host NASCAR America from the "The Sunshine State" along with all pre- and post-race coverage. Marty Snider, Mike Massaro, Kelli Stavast and Dave Burns report and conduct interviews from pit road, the garages and throughout the infield. NBCSports.com lead motorsports writer Nate Ryan handles breaking news and features reporterRutledge Wood delivers the fan experience and stories surrounding Daytona's mystique.

NBCSN's Sprint Cup coverage from Daytona kicks off at 1 p.m. ET on Thursday with on-site NASCAR America coverage from Daytona International Speedway's Fan Zone. Sprint Cup first practice begins at 3 p.m. ET, followed by final practice at 5 p.m. ET, both presented on NBCSN. Friday's Sprint Cup coverage begins at 4 p.m. ET on NBCSN with qualifying from the superspeedway.

NBC Sports' Saturday race day coverage begins at 6:30 p.m. ET on NBCSN with NASCAR America live from the front stretch of the 2.5-mile track. Pre-race coverage shifts over to NBC at 7 p.m. ET with Countdown to Green and race coverage begins at 7:45 p.m. ET. After the checkered flag falls, trackside coverage wraps up on NBCSN with the post-race show at 11 p.m. ET and an on-site addition of Victory Lap at 11:30 p.m. ET.

NBCSN'S XFINITY SERIES SUBWAY FIRECRACKER 250 COVERAGE FROM DAYTONA INTERNATIONAL SPEEDWAY

XFINITY series coverage from Florida begins Thursday with first practice at 2 p.m. ET followed by final practice at 4 p.m. ET. Race day kicks off Friday at 2 p.m. ET with qualifying, prior to pre-race Countdown to Green coverage at 7 p.m. ET. NBCSN's first XFINITY race of 2016 begins at 7:30 p.m. ET, followed by the post-race show at 10 p.m. ET.

UPCOMING NASCAR PROGRAMMING

In 2016, NBC Sports Group presents 20 Sprint Cup, 19 XFINITY and 37 touring series races in addition to coverage of NASCAR's Awards Ceremonies and the annual NASCAR Hall of Fame induction ceremony.