Erik Lokkesmoe's DIFFERENT DRUMMER is Released, Today

When work gets comfortable and easy, it isn't necessarily a good thing. Author Erik Lokkesmoe explores the ins and outs of not only how to step it up professionally in a world of caffeinated habit formers and followers, but how to take a unique approach in marketing - getting the next big idea across in a new way. In this compact and easy-to-read book, Lokkesmoe leads the way on breaking the mundane in "Different Drummer: Bold Thinking for the Rebellious Creative," released on August 23.

Lokkesmoe argues that "different" has and always will be the differentiator between individuals, ideas and industries. He values the small twist, the unique perspective, the unconventional approach, the different take. He directs his writing toward the different maker, those who criticize by creating, those who see things others don't in hopes to inspire them to action.

For Lokkesmoe, organizations and systems play their part as well. He states, "Rules are important. Indeed necessary... Chaos certainly isn't a seedbed for creativity. Every creative needs her guardrails like a locomotive needs its track. But isn't the course of human events blazed by those who refuse to play by the rules? For every rule-maker, thankfully, there's been a rule-breaker."

Lokkesmoe is co-founder and principal of Different Drummer, a marketing firm that has supported more than 300 studios, networks, indie films, books, and social good initiative over the past decade. He has more than 20 years of experience in architecting and executing media campaigns within the corporate, government and entertainment sectors.

"Different Drummer: Bold Thinking for the Rebellious Creative" is for anyone ready for a change, small or big, in work or after the time card gets punched. Find it in all major retailers starting August 23. Find more information at http://www.ElevatePub.com.