NBC Olympics and Snapchat will partner to present unique perspectives from this summer's 2016 Rio Olympics and the U.S. Olympic Team Trials, which will include daily Snapchat "Live Stories" and an NBC Rio Olympic Discover channel. Both the Live Story experiences and Discover channel will be available to Snapchatters in the U.S. for over two weeks around the Games. NBC Olympics will co-produce the NBC Rio Olympic Discover channel with Buzzfeed, a regular contributor to both the Snapchat Discover platform and NBC's content projects.
The Live Stories will allow thousands of Snapchatters attending select U.S. Olympic Team Trial competitions and the Rio Games to contribute through photo and video Snaps to one collective, Snapchat-curated story. These Live Stories, which will be available to all Snapchatters in the U.S. to view, will include behind-the-scenes and fan moments from the ground that capture the experience and excitement of attending this global event. Through this partnership, Snapchat will feature NBC's Rio Olympic brand marks, logos, and more to bring viewers into the action. The NBC Rio Olympic channel on Snapchat Discover will generate content that covers all aspects of the Games, co-produced by Buzzfeed's dedicated team on the ground. As an NBC Olympics' social partner for the Games, Buzzfeed will LEVERAGE NBC's access to athletes, as well as clips and shots from inside and outside Rio Olympic venues, to bring Snapchatters a fresh, mobile-first look at the Games. The Discover channel will be live throughout the duration of the Rio Olympics, launching on August 4, one day before the Opening Ceremony, and closing on August 22, the day after the Closing Ceremony.Videos