THE ORDERLY CONVERSATION is Released
The Orderly Conversation: Business Presentations Redefined, by Dale Ludwig and Greg Owen-Boger, is a book that promises to change the way business presenters think about the everyday presentations they deliver. The authors, communication experts with Turpin Communication (Chicago), offer a revolutionary approach that turns the old "Public Speaking 101" model on its head.
"The 101 model has been causing trouble for business people for years," said Ludwig. He should know. He taught Public Speaking courses at the University of Illinois early in his career and has been working with business presenters since 1989.
"Traditional methods focus on 'speechmaking.' Speeches are a type of performance, something that can be rehearsed and perfected. Business presenters need something fundamentally different because delivering a speech will not help them close a complex deal, reach alignment with a team, or gather feedback on a broken process," said Owen-Boger.
What business presenters need, say the authors, is a new way to think about how they prepare for and deliver what they call "Orderly Conversations." Developed through years as presentation trainers, this change in approach dramatically improves and empowers their clients' communication skills.
"Most presenters knew they weren't delivering formal speeches, but the assumptions they were making and strategies they used didn't reflect that," said Owen-Boger. "Thinking of presentations as conversations changes everything: from preparation and delivery, through managing interactions, to how you judge your success when it's all over."