THE CUSTOMER EXPERIENCE REVOLUTION by Jeofrey Bean and Sean Van Tyne is Available Now
A revolution is now underway - a shift in dynamic that is changing the consumer-business relationship. Jeofrey Bean and Sean Van Tyne explore this exciting new approach to customer interaction in The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever. The book (ISBN: 978-0-9826644-6-9, Trade Paper, 160 pages, $19.95) and e-book are available nationwide.
In The Customer Experience Revolution, Bean and Van Tyne show how companies that provide a great customer experience, such as Apple, Amazon, and Starbucks, are more profitable than their competitors. The book mixes hard facts and results of research with an inside look at management practices that have made the profiled companies leaders in customer experience.
The Customer Experience Revolution describes the revolutionary business practices of companies that are dominating their industries. The book contains interviews, examples, and statistics about customer experience that show how and why some companies are obtaining dominance in their sectors. Many leading companies are hiring customer experience executives and creating new positions to monitor all the ways their companies interact with consumers.
Customer experience goes beyond branding, marketing, and customer service. The Customer Experience Revolution explains what makes a business profitable in the 21st century and details the twelve essentials needed to create a great customer experience.
Jeofrey Bean is principal of Del Mar Research & Consulting in San Diego, California. He works with Fortune 500 companies as well as small innovative businesses to help increase the effectiveness of their customer experience decisions. Sean Van Tyne is the User Experience Director at FICO, where he provides leadership for teams across the US, Europe, and Asia.
For more information about The Customer Experience Revolution, please visit www.cxrevolution.com.
The Customer Experience Revolution
By Jeofrey Bean and Sean Van Tyne
Published by Brigantine Media