Salesman Tony Rea Releases WHAT THEY DON'T TEACH YOU IN SALES SCHOOL
In "What They Don't Teach You in Sales School" (published by iUniverse), a new guidebook to help salespeople boost sales, author and veteran sales professional Tony Rea offers advice on navigating business politics, customer psychology and more.
"What They Don't Teach You in Sales School" is designed to teach readers how to look, behave, sell and win business, even if they've never done it before. "It's like golf," explains Rea. "We all could go out and hit the ball around, probably not very well. To get better, we take lessons." The book is filled with individual lessons on basic selling, lessons which Rae says will make anyone a better salesperson.
An excerpt from "What They Don't Teach You in Sales School":
"People have different styles of conveying their message to the customer. Some are articulate and others aren't. Some can deliver a crisp, concise message and others present a confusing mishmash and never get to the point. You should understand the strengths and weaknesses of the people who will accompany you to customer meetings. I have found that even the smartest CEOs can have trouble making a point or understanding what the customer needs to hear."
According to Rea, most books on sales focus on specific elements of selling, such as how to close, how to get more prospects, how to cold call or how to use a clever technique to win deals. "There really isn't a book that deals with the entire world of a salesperson, from grooming to closing," he explains. "This book does, and it even explains why understanding a little psychology will make you more perceptive in trying to influence."