SURVIVING THE BUSINESS STORM CYCLE is Released

HOUSTON, Nov. 2, 2016 /PRNewswire-iReach/ It's no secret that building a successful business isn't an easy feat. Studies show that nine out of 10 businesses will fail, forcing business leaders to reflect on one big question: Why? Was it lack of revenue, failure to market effectively, or perhaps the inability to build a winning team?

Dave Hopson, managing partner at Triumphus, trusted leader in the information technology field and former U.S. marine advises business leaders to look no further than to the information technology department their back office for the source of failure.

In his new book, Surviving the Business Storm Cycle: How to Weather Your Business's Ups and Downs (Advantage Media Group, Fall 2016), Hopson sheds light on four repeating phases that every company goes through: The Start-Up Phase, The High-Growth Phase, The Declining Growth Phase and The Consolidation Phase and why IT plays a critical role during each.

"The twentieth century's exponential leaps in information technology created a revolution that has completely transformed the needs of each phase of the business storm cycle," Hopson says. "No matter what business you're in, I guarantee you that information technology is your company's backbone."

Hopson has been delivering predictable IT services and support to his clients for nearly 30 years. In Surviving the Business Storm Cycle, he tells business executives how investing in people, process, and technology simultaneously allows for survival the business storm cycle so that it keeps turning through all its phases and allows your company to not only to survive, but thrive.

Surviving the Business Storm Cycle illustrates when IT supports people and processes smoothly and efficiently, a company can master the ups and downs of business, which creates an enormous competitive advantage.

By understanding the four phases and transition points, leaders can go from a reactive stance to a proactive one, and minimize the negative impacts the business storm cycle can have on a successful company.

Dave Hopson is an innovative thinker who knows how to help businesses succeed. As the founding and managing partner at Triumphus, a consultancy that has delivered a better model of IT solutions for more than a decade, Hopson has combined his 30 years of professional experience, his military experience, and academic training with his ongoing broad-ranging studies to create a new and practical business model that allows for a fresh perspective the Business Storm Cycle which has proven to work equally well across all industries. Hopson holds a bachelor of science in political science from Sam Houston State University, a master of arts in international studies from Claremont Graduate School, and a Ph.D. in international relations and econometrics from the Peter F. Drucker and Masatoshi Ito Graduate School of Management and School of Social Science, Policy & Evaluation at the Claremont Graduate School. For more information, please visit www.davehopson.com.

Media Contact: Sara Pence, Advantage Media Group, 512.982.0937, spence@advantageww.com

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