books.broadwayworld.com

STEVE STOUTE: The Tanning of America Published September 8th

STEVE STOUTE: The Tanning of America Published September 8th

Steve Stoute to publish The Tanning of America on September 8th. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.

The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

The Tanning of America
How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Author: Steve Stoute

Hardcover
Price: $26.00
ISBN: 9781592404810
Pages: 320
Available: 08 Sep 2011
Publisher: Gotham Books
Size: 9.25 x 6.25in

WORKHOUSE (workhousepr.com) is one of the country's leading public relations and integrated creative agencies. Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, Interview Magazine, Details Magazine, Budget Travel Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Borrelli, Assouline Editions, Rizzoli International Publications, Tony Shafrazzi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. Our hands are dirty! Visit workhousepr.com

 

Comment & Share


REVIEWS
BWW Reviews: Award-Winning Children's Author, Maria Dismondy's SPOONFUL OF SWEETNESSBWW Reviews: Award-Winning Children's Author, Maria Dismondy's SPOONFUL OF SWEETNESS

Become a Fan, Follower & Subscriber