SILLY MCGILLY Celebrates St. Patrick's Day

By: Feb. 24, 2015
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NEW YORK, Feb. 24, 2015 /PRNewswire/ Christmas has Santa and his elves, Hanukkah has a mensch and a menorah, and Easter has a beloved bunny and a basket. And now, thanks to three Irish-American sisters who share a love of their culture and St. Patrick's Day, children can now have fun with Silly McGilly! Sisters Eileen Cowley, Michelle Dougherty and Victoria Coffey have written a fun new children's book and created an adorable and mischievous little plush leprechaun named Silly McGilly. Just in time for St. Patrick's Day, this "tradition in a box" is sure to be a welcomed addition to any family.

"Silly McGilly is a labor of love for our entire family," said Eileen Cowley. "We were all brought up to appreciate our Irish culture and particularly enjoyed the fun and revelry of St. Patrick's Day. However, we also recognized that there was no defining story or character that young children could embrace, both literally and figuratively. And so, Silly McGilly was born!"

The book tells the story of the very lovable Silly McGilly. Silly is a friendly leprechaun who enjoys visiting homes and classrooms to play funny little tricks on children throughout the St. Patrick's Day season. First, children read Silly McGilly's story. Then, the child, parent or teacher places the Silly McGilly doll by a window on each evening they would like him to come play a trick. The next morning, children will delight in seeing what shenanigans Silly McGilly has been up to while they slept! Maybe he's left some treats behind such as chocolate coins, shamrocks or St. Patrick's Day stickers. Or, maybe he's been up to a little mischief, turning over chairs, writing on the blackboard, or leaving the kitchen cabinets open.

"We see Silly McGilly as a way to draw children into the St. Patrick's Day fun and tradition over an extended period leading up to the holiday," said Victoria Coffey. "In truth, we received the inspiration for Silly McGilly from our kids, as a way of adding family fun to a holiday that we believe should be marked by more than just a one day parade and parties geared primarily for adults."

According to Coffey, part of the Silly McGilly magic centers on each family's unique creative inspiration in deciding what sorts of fun Silly will have at home or in the classroom, and how often Silly will visit: every day in March, once a week, or the day before St. Patrick's Day. He can also be made a part of the classroom curriculum.

Silly McGilly is intended for families with young children between the ages of 3 and 9. Beautifully illustrated by award-winning illustrator Charlotte Cheng, the hardcover book is sold with a Silly McGilly doll (ISBN: 978-0-615-93275-0, $29.95) at www.sillymcgilly.com, and is also available at select retail outlets.

"We've seen how much young children and their parents love Silly McGilly," states former kindergarten teacher and founder, Michelle Dougherty. "From living rooms to classrooms, it is our hope that Silly will soon become a true holiday tradition synonymous with St. Patrick's Day fun. As they say, 'Everyone is Irish on St. Patrick's Day!'"

For more information, please visit www.sillymcgilly.com.

CONTACT:
Allison Katz
NOBL Communications
508-963-9034
akatz@noblcomm.com

SOURCE Silly McGilly



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