New York Times Bestselling Author, Ken Fisher, Publishes Tenth Book

Ken Fisher, five-time bestselling author, 28-year Forbes columnist, and Fisher Investments Founder and CEO, publishes his tenth book, co-authored by Lara Hoffmans: "The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes" (Wiley; February 2013; Hardcover and eBook).

Everybody knows a strong dollar equals a strong economy, bonds are always safer than stocks, stocks are more volatile now, and stop-losses are a smart, money-saving tactic . . . right?

Wrong. These are just a few widely believed but potentially dangerous market myths New York Times and Wall Street Journal bestselling author Ken Fisher dismantles in this wise, informative, wholly entertaining new book.

As a long-term Forbes columnist and CEO of Fisher Investments, a global money management firm managing tens of billions of dollars for high-net-worth individuals and institutions, Ken Fisher knows a thing or two about what works and what's bunk when it comes to investing wisdom.

Bringing together some of Ken Fisher's best myth debunking and market sleuthing of the past twenty-five years, in an easy-to-digest, bite-sized format, The Little Book of Market Myths(Wiley/Fisher Investments Press; February 2013; hardcover and e-book) exposes some of the most common-and often costly-myths investors swear by. And he demonstrates why subscribing to the rule-of-thumb approach to investing could prevent us from reaching our long-term investing goals.

But this book is more than just a list of myths. One after another, Ken Fisher takes each commonly held belief or "surefire" strategy and explains why the myth persists, why it doesn't work and just how damaging it can be to our financial health. And each chapter is a primer on how to apply the same "debunking" tactics now and for the rest of our investing time horizon.

Whether a novice investor or a longtime veteran, the book offers insights to help identify major errors we may be committing and help us improve our investing results.




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