Larry Duckworth's New Book, THE PRIMORDIAL LEADERSHIP, is Now Available
ATLANTA, Dec. 10, 2013 /PRNewswire-iReach/ New Neuroscience-Based Leadership Book Published by EGL CEO-in-Residence Larry Duckworth
The Primordial Leadership by Larry Duckworth was just published by Morgan James Publishing of New York City. The Primordial Leadership book's and related seminars helps current "C-Level" P & L leaders achieve better results and enables Middle Managers to build a competitive advantage and exceed expectations. The second book, Primordial Marketing and Sales , is planned for 2014.
According to EGL's Massaro, "Larry Duckworth's 25+ years of successful C-leadership experiences, MBA with honors, adjunct teaching at three universities and extensive research into the Neuroscience/Sociobiology of human behavior have combined to reveal the controversial but deepest, most powerful, most pervasive, not previously revealed secret code to all human behavior that can quickly be leveraged for materially better results. Larry also demonstrates how strategic and tactical envisioning are the keys to being at the top of the power pecking order. Primordial Leadership and Primordial Marketing and Sales will also appeal to the support system of professional advisors who assist middle market companies.
Augmented by seminars and webinars where leadership "how-to" tools will be made available for use, Primordial Leadership and Primordial Marketing and Sales go far beyond heralded insights from Maslow, Herzberg, McGregor, Collins, Covey, Drucker, and other well known leadership and marketing and sales authors, most of whom were from academia but had never actually been a line leader directly responsible for must-do results. Early feedbacks are "Terrific book," "The best seminar I have ever attended," and "GREAT presentation on Primordial Change Management."