Javaid R. Khwaja Analyzes Technology and Economy in New Book

As a business consultant and professor, Dr. Javaid R. Khwaja watches the economy with a keen eye. His new book, "Toward a General Theory of Exchange: Strategic Decisions and Complexity" (published by iUniverse), explains the current economic situation and how technology has influenced its evolution since the advent of the Internet.

"This work presents the economic science in a refreshing manner, and places it in a modern context, tracing out the ramifications of the impact of such a paradigm shift," says Khwaja.

At 584 pages, the book is packed full of useful information and thorough explanations of the current economic environment. Khwaja discusses how technology, specifically the Internet, has affected the social exchanges and trends in the market.

An excerpt from "Toward a General Theory of Exchange: Strategic Decisions and Complexity":

"The distinction between human and nonhuman, as well as, the actor and actant ...... strikes at the very heart of binary detachments of culture and nature, local and global, and the like. It visualizes a more organic world where traffic between links and associations, leads to a general development of networks, essentially through heterogeneous engineering."

Khwaja hopes readers will garner a "new view of economy, emergent with all the attendant complexity of an Internet age, network exchange, instead of market exchange as the most ubiquitous phenomenon, in most refreshing manner."

"Toward a General Theory of Exchange: Strategic Decisions and Complexity"
By Dr. Javaid R. Khwaja
Hardcover | 5.5 x 8.5in | 584 pages | ISBN 9781475997392
Softcover | 5.5 x 8.5in | 584 pages | ISBN 9781475997385
E-Book | 584 pages | ISBN 9781475997408
Available at Amazon and Barnes & Noble

About the Author
Javaid Rashid Khwaja has doctorate in economics from Duke University. He has taught at various schools of business administration, including Ohio Northern University and East Carolina University. Combining his earlier training and experience, in professional banking with his academic pursuits, he has also worked as a business consultant in wholesale petroleum trade for many years.

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