FlatandJuicy Launches Science eBook & App Platform on Kickstarter
FlatandJuicy's "City of Elephants" eBook & App, on Kickstarter, introduces the company's launch title together with their new platform and mission to support scientists and researchers. The FlatandJuicy platform enables creative eBooks/Apps of brilliant but hard-to-access research expeditions around the world, to help make the work more accessible to a wider audience. It provides a fundraising source for the Missions through a revenue share on the sale of published titles, and challenges the status-quo of the closed-access nature of the scientific and scholarly publishing industry.
Their first title "City of Elephants," focuses on a 30-year archaeological mission in Egypt, ancient cities, ships and military technology, Greek war-elephants, and the patronage of science by ancient Greek kings.
FlatandJuicy was founded by Jean-Louis Rivard, previously the Creative Director of the AT&T 3D Mozilla Browser "Pogo" beta launched in 2007/2008, as a founding member of his first internet startup. FlatandJuicy's approach to ebook and app creation - and core curriculum for learning - embraces the principles of STEAM education, adding art and culture into the more limiting trend of STEM education.
"The scientific publishing industry is broken," Rivard said, "and instead of adding value to visionary work it hides it behind steep paywalls, ridiculous publishing fees and closed bundled journals. We aim to help change that." With a series of interesting recent developments and startups focused on long-form journalism and micropublishing, FlatandJuicy makes an interesting addition that also touches on issues of online education and digital humanities.