Eugene Montanez Announces Launches “Direct Mail is Not Dead” on

Eugene Montanez Announces Launches “Direct Mail is Not Dead” on

Author, business owner and marketing expert Eugene Montanez has announced the launch of his new book, "Direct Mail is Not Dead" on Montanez aims to restore faith in direct mail advertising by showing business owners how to effectively put it to work to reach clients.

In the book, Montanez challenges claims that the traditional form of advertising has been dead and buried by online advertising strategies, including pay-per-click and social media plans, even while online giants like Facebook and Google continue to spend millions of dollars annually on direct mail marketing. According to Montanez, direct mail remains alive and well by incorporating technology to target audiences and get the message to the right people.

"Businesses can accurately measure the effects of their direct mail campaigns and stop wasting half of their advertising budgets on failed strategies," Montanez says. "Many business owners who aren't marketing experts attempt the same strategies over and over again without considering the potential of direct mail marketing.

"You know what they say about the definition of insanity, repeating the same strategies and expecting different results."

Montanez says his book will change the way business owners and marketers view direct mail by showing them how to develop a marketing plan from scratch, and how to measure its progress to know it is working. "Direct Mail is Not Dead" teaches readers why branding can be bad for businesses that do not have multi-million dollar marketing budgets, and shows them how to implement a direct mail marketing campaign that effectively grows sales and their business.

Topics covered in easy-to-understand language include: goal setting, three ways to grow a business, why branding can be bad for business, how to create laser-focused mailing lists and how to use email and websites with direct mail. Montanez also offers readers information on lesser-known strategies like drip marketing and trade show marketing, expertise on how to send the right message, and how to track results. He encourages readers to buy the book online by offering free bonuses to help them put his strategies to work, including:

  • A marketing plan work sheet and reminders designed to motivate and help maintain focus while implementing a powerful direct mail advertising campaign
  • A motivational poster to remind readers of the book's main pointers
  • Full color direct mail samples
  • A customer worksheet and a unique selling proposition work sheet
  • Examples of headlines that help craft a winning direct mail offer

"When you purchase this book, I want to make sure you get these free resources to help you implement the many strategies provided in the book, easily and effectively," Montanez says.