Dog Owners Asked to 'Wake up and Smell the Poop' in New Book

La Quinta, California

In the United States alone, people spend a significant amount of money on dog training. Dog owners are quick to part with their money when it comes to training devices and gadgets, obedience classes, books and tasty treat rewards. They're also keen to devote hours to their television sets, soaking in tips and techniques from the latest doggie gurus. Despite their investment and dedication, dog owners are still struggling with disobedient, out-of-control and often aggressive canines; animal shelters country-wide are still inundated with unwanted pets, often abandoned by exasperated owners; and gruesome reports of dog attacks still plague the news. Don Sullivan, The DogFather, wants to challenge dog owners to wake up to the truth behind their failures. The master dog trainer and animal behaviorist holds nothing back in his book "Wake Up and Smell the Poop! The myths, deceptions, lies and obsessions that keep you from having the perfect dog." He speaks candidly about the deceptive forces that are undermining the realization of dog owners' dreams, from trendy training methods to corporate cover-ups, from media manipulation to ingrained institutions.

Don Sullivan's goal is to turn the tide on training failure. He seeks to empower dog owners by opening their eyes to how they've been misled and offer them hope of a proven, better way. Whether it's barking, biting, nipping, digging, jumping up, stealing food or pulling on the leash, Sullivan boldly claims all problem behaviors can be fixed, often within a matter of minutes.

According to Sullivan, it is our tightly held notions about dogs that are failing us and our pets. By implementing the unique and powerful training philosophy described in "Wake Up and Smell the Poop!," we can liberate our dogs from the binds of baby gates, leashes, constant reprimands and time outs. Our dogs can finally be free to be self-governing creatures, happily and responsibly sharing our lives within the boundaries we set for them.

"Not one piece of food is ever needed to bribe our dogs into good behavior!" adds Sullivan. "I want to provoke my readers to action. I want them to embrace the fact that successful dog training is not just about getting your dog to sit, stay and come. We can all experience a 'Lassie' type bond with our dogs. After all, isn't that every person's dream when they first bring their dog home? Only when dog owners can cast aside everything that has so far anchored this dream and allow a new vision to lead them, can they truly maximize their dogs' inner potential. My goal is to show them how."

"Wake Up and Smell the Poop! The myths, deceptions, lies and obsessions that keep you from having the perfect dog"
By Don Sullivan
ISBN: 978-1-4691-8469-2 (sc); 978-1-4691-8470-8 (hc); 978-1-4691-8471-5 (e)
Paperback, $19.99; Hardcover, $29.99; Ebook, $9.95
Approximately 131 pages
Available at http://www.amazon.com and http://www.barnesandnoble.com.

About the author
Don Sullivan, also known as The DogFather, has been a professional dog trainer and animal behaviorist since 1986. He made his media debut as host of the national Canadian TV show "Doggin' It," where he would perform 7-minute makeovers on difficult dogs. He's the creator of the "Secrets to Training the Perfect Dog" system, a revolutionary system of behavioral transformation for dogs of all ages and breeds, including his personally designed and patented Command Collar. Sullivan has had significant television presence in the United States since 2008 with his 30-minute Perfect Dog infomercial, and the November 2013 launch of his new one-hour PBS Pledge Drive Special, which is being aired across the country. For more information about Don Sullivan, The DogFather, visit http://www.dogfather.tv.