Debbie Qaqish's RISE OF THE REVENUE MARKETER: AN EXECUTIVE PLAYBOOK is Released
The Pedowitz Group announces the release of Debbie Qaqish's new book, Rise of the Revenue Marketer: An Executive Playbook. Marketers are now being asked, What are you going to do about revenue? Debbie's book answers that question by offering instructions on how to play the Revenue Marketing game to win.
Rise of the Revenue Marketer is written for marketing leaders who understand they need to begin this journey to Revenue Marketing and marketing leaders already on the journey who need to optimize results. The book shares the trials and triumphs of 22 top marketing executives from companies like Citrix, Sage and CommScope as they advance in their Revenue Marketing Journey. Qaqish, who interviewed each executive, is conducting a book signing at the Eloqua Experience 2013 in San Francisco, on October 24, 12:00 - 1:30pm PT at The Pedowitz Group booth #310.
According to Revenue Marketer Eva Tsai, Senior Director of Marketing Operations at Citrix, access to data and digital body language was key to analyzing and converting marketing leads to sales. "I was truly honored we won awards for this work. Our intuitive approach was the next logical step in marketing analytics. I would not have done it any other way."
The practice of Revenue Marketing is growing rapidly thanks to new web technologies, including marketing automation and CRM. Marketing leaders must understand both hard elements, such as selecting and optimizing technology, and the soft elements - people, collaboration, change, processes, and leadership. Most importantly, today's marketing executive has to be a leader for change in how a company looks at and executes revenue production. This bold movement towards Revenue Marketing has become a top priority in today's corporate world and was the catalyst for Debbie's book.
"Today's marketing leaders are under fire to become accountable for delivering top line revenue growth and ROI," said Debbie Qaqish, partner and chief strategy officer of The Pedowitz Group. "This strategic initiative is about much more than just getting the right technology; it is about the leadership and change management elements required for transforming marketing from a cost center to a revenue center."
"Marketing automation vendors train end users on how to use the software, but no one is teaching the marketing executive how to deal with the organizational changes associated with transitioning from traditional marketer to revenue marketer, until now," said Jeff Pedowitz, president and CEO, The Pedowitz Group. "Debbie's book fills this gap by helping CMOs understand how to overcome the challenges and successfully lead change."