Bookboard Wins National Parenting Publications Award

Bookboard Wins National Parenting Publications Award

Bookboard today announced that they have been named a 2013 National Parenting Publications Award (NAPPA) Gold Winner, recognized for its outstanding eBook service that's designed to keep kids reading.

The National Parenting Publications Awards (NAPPA) is one of the most respected awards programs in the family market. NAPPA enlists a panel of independent, expert judges and parent testers who carefully evaluate hundreds of submissions. Only the best-of-the-best are chosen to receive an award for quality, innovation, and entertainment and educational value. "We know how hectic the holiday season can be for families, so NAPPA has taken on the task of helping busy parents find the perfect gift," says Julie Kertes, NAPPA General Manager. "Our judges gladly do the legwork of vetting each product, making shopping easy and efficient."

Bookboard is a unique eBook service for children that is designed specifically to motivate kids to read more. As kids read, they're rewarded by unlocking new books to add to their collections, inspiring them to come back to unlock the next story. This digital innovation around encouraging kids to read, free of in-book gaming bells and whistles, is one of the company's major points of differentiation among industry competitors.

"Our approach has been to limit in-book interactivity to focus on text," Nigel Pegg, Bookboard co-founder commented. "More than ever, we want kids to build traditional literacy skills, with the ability to focus, lean in, and bring stories to life with their imagination. We've seen plenty of examples where interactivity can actually distract from reading."

To execute on this unique approach, the company has built a system that progressively introduces titles to kids over time, rewarding their accomplishments by unlocking new books chosen based on their current reading level and interests. It's a system that was designed in collaboration with their real-life librarian, Cen Campbell, who curates all of Bookboard's content, and parents have called it "shockingly effective" in encouraging kids to keep reading. Bookboard also offers a library of over 400 titles for kids to discover, and are adding more every week.

Bookboard requires no purchasing, downloading or managing of separate books - kids get the power to drive the experience of choosing what to read, and start reading instantly, making it a perfect holiday gift for any child. Bookboard is available for purchase today for as low as $4.99 per month on Starting in October, Bookboard will also be available for gifting just in time for the holiday season - a gift of reading for one full year for just $50.