Alicia Keys Creates JOURNALS OF MAMA MAE & LEELEE Storytelling App


Alicia Keys and AK Worldwide have teamed up with Bento Box Interactive, to create a one-of-a-kind immersive storytelling app, entitled THE JOURNALS OF MAMA MAE & LEELEE. Centered on a touching story, the app encourages exploration through music, journaling, games, rewards and more.  Underscored by Alicia Keys' original music and inspired by Keys' own relationship with her Nana, the app tells the story of a relationship between a young girl (LeeLee) in New York City and her wise and mystical grandmother (Mama Mae). 

The app has been created to redefine the classic storytelling experience for children and parents utilizing interactivity and animation within innovative tactile features to engage them within the story and immerse them into the world beyond the pages of a book.  Combined with stylized art direction and beautiful animation, Mama Mae's magical adventures from her journal provide empowering life lessons to LeeLee and drive the app's unique interplay.  Co-produced by AK Worldwide and Bento Box Interactive, the new app is available for download from the Apple App Store for the iPad, iPhone and iTouch on October 25th for $3.99; and shortly after on other devices and platforms.  The characters and stories for the app were created by Alicia Keys, DJ Walton and Jessica Walton with the innovative App technology and platform developed by Bento Box Interactive and animation produced by the Bento Box team.

"I feel it's so important to tell the story of Mama Mae and LeeLee through an app because this has the potential to really bring everybody together in an interesting way," said Keys.  "Mama Mae is a character that is partially born from the spirit of my Nana, who instilled in me all of the values that still guide my path to this day.  As technology continues to advance, I feel it is so important to continue growing and fostering those indelible relationships as children tap into the digital landscape.  The Journals of Mama Mae and LeeLee has the potential to enrich the way children, parents and grandparents participate in each other's lives." 

"This is a very proud moment for all of us at Bento Box Interactive," said Scott Greenberg, CEO Bento Box Interactive. "We are absolutely thrilled to collaborate with such a great storyteller in Alicia Keys and her amazing team.  Alicia keenly understands technology and its great potential for engaging the iPad generation. Together, we've opened the door to a new kind of storytelling experience.  With music, games, journaling, rewards, and so much more all in one app we are charting a course for the next generation of readers.  We are incredibly excited to share The Journals of Mama Mae and LeeLee with the world."

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