A.R.T. Hosts Evening with TeaEO and Author Seth Goldman Today
The American Repertory Theater (A.R.T) welcomes Seth Goldman, co-founder and TeaEO of Honest Tea and Harvard College alum, to discuss his new business book in comic format, Mission in a Bottle - The Honest Guide to Doing Business Differently - and Succeeding, published by Crown Business division of Random House. Co-authored with Barry Nalebuff, Honest Tea co-founder and Yale School of Management professor, the book explains how they built their business from five thermoses to morethat 100 million bottles a year. Since its publication in September 2013, it has been named a New York Times and Wall Street Journal Best Seller.
Moderated by MIT's Bill Aulet, author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup, the event takes place at the Loeb Drama Center, 64 Brattle Street, Cambridge, tonight, October 28 at 5:00pm. Goldman will examine the business lessons and personal insights shared in the book, including social-entrepreneurship and the challenges of growing a mission-driven enterprise in a profit-driven world. A book signing reception in the West Lobby of the theater will follow.
The event is free and open to the public. Tickets can be reserved by calling 617.547.8300 (Tuesday through Sunday, noon - 5:00 p.m.) or online at www.americanrepertorytheater.org.
"I'm delighted to partner with the A.R.T. to discuss the questions raised by Mission in A Bottle. In the same way that the A.R.T. has a reputation for sharing stories through new perspectives, we hope our book will provoke readers to think differently about the role business can play in our society," said Goldman.
Seth Goldman was born and raised in Wellesley, MA. He is a graduate of Noble and Greenough School ('83) and Harvard College ('87). After receiving his MBA from Yale School of Management, Goldman worked for Calvert Social Investment Fund. In 1998, he co-founded Honest Tea out of his home in Chevy Chase, Maryland with Barry Nalebuff. Goldman has grown the enterprise into a national brand, recognized for its focus onauthenticity, innovation and health. Today, Honest Tea is the nation's top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea's mission.
The company continues to deepen its relationship with Fair Trade USA, expanding its support of suppliers in India, China, and South Africa. Honest Tea has initiated creative marketing partnerships withTerraCycle, Arbor Day Foundation and IndoSole, and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."
Goldman serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, Happy Baby, and Repair the World, and sits on the Advisory Board of Net Impact. In 2011 he was appointed by Governor Martin O'Malley to the Maryland Economic Development Commission.
Bill Aulet is the managing director in the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education butalso extending well outside the class room with student clubs, conferences,competitions, networking events, awards, hackathons, student trips and mostrecently accelerators. In April 2013, Aulet was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT. Aulet started his career at IBM getting training and experience in technical, marketing, sales, financial and international business operations and management. After 11 years, he was named a MIT Sloan Fellow which resulted in him attending MIT for a one yeardegree program. Upon graduation, he resigned from IBM and became a serial entrepreneur running two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and then SensAble Technologies). The latter became a two-time Inc. Magazine 500 Fastest-Growing Private Company. With a presence in over 20 countries, SensAble also won more than 24 awards and was featured in Fortune Magazine, BusinessWeek, The Wall Street Journal, and many other publications for its innovative products and strong business foundation. In2003, he was recruited as chief financial officer to co-lead a turnaround of Viisage Technology. Today, in addition to his work at MIT, Aulet works withindividuals and companies to become more successful through innovation-driven entrepreneurship. He holds a bachelors degree in engineering from Harvard University and an SM from the MIT Sloan School of Management.