Thinc Design Develops Exhibits for New Museum

Thinc Design Develops Exhibits for New Museum

New York, NY

In 2007, Tom Hennes, principal of Thinc Design, walked into Hangar 17 at New York City's JFK Airport, the 80,000-sq.-ft. building that had become the repository of more than 1,500 artifacts from the collapse of the World Trade Center towers.

As lead designer of the National September 11 Memorial Museum, Hennes' charge on that day was to familiarize himself with key objects from the rows of haunting, powerful and poignant artifacts located in the hangar. Those he worked with-several enormous sections of structural and twisted steel, eloquent in their own silent narratives-have become integral to the massive 110,000-sq.-ft. museum. "It was clear that the central design challenge," recalled Hennes, "was not, as it is in so many museums, to bring the material to life." He continued: "The material of 9/11 was so powerful that we realized we needed to find ways to make it bearable for people in the museum to witness it."

The complexities inherent in designing exhibitions for this museum required an effort that included the counsel of a clinical psychologist with an expertise in loss and mourning, a partnership with Local Projects, a media firm that would work with the massive quantity of digital documentation of the events, and the many constituents whose participation in the formation of the museum would play a key role, including family members, survivors, neighborhood residents, and government officials.

Thinc developed a strong theoretical and aesthetic basis for working with these complexities: the design would be emotionally, physically, and intellectually straightforward, coherent, and simple to navigate. The exhibition would not only honor the history of what happened, it would also provide the means for people to relate more deeply and personally to 9/11 while gaining greater empathy for others' experience and views. To accomplish this, the content in the museum would be spare; the exhibits would be restrained and designed without embellishment or editorializing. The exhibits would interact with the architecture and create a strong sense of place for visitors, anchoring them in the "here and now" of a museum on the site of the collapse of the World Trade Center, and the design would reflect the intricacies of the many narratives of 9/11, reflecting the fact that there is no simple way of understanding the events or their aftermath.

Hennes said, "The stories and objects we've encountered in designing the exhibits connect us to a breadth of experience that touches something deeply human in ourselves." He added, "After nearly 8 years of planning, the opening of the museum finally makes this material available to everyone, in a place to reflect on this history and thoughtfully engage with the world that is its result."

The Visitor Experience
Visitors descend from the memorial plaza to the concourse level, where they are walked through a "processional" sequence: from "where I was then"-recollections of having heard about the attacks for the first time-to a first-hand witnessing of the site of one of the attacks, to encounters with the buildings and urban space that was once here, to the loss of life during the attacks and their aftermath. The enormity of the space at bedrock physically creates a palpable sense of ineffable absence, and loss, while at the same time asserting a promise of remembrance, as reflected in a quote from Virgil: "No day shall erase you from the memory of time."