Renowned Digital Artist Mark Tribe Partners with LG for THE ART OF THE PIXEL Competition; Vote Online thru 7/31

Renowned Digital Artist Mark Tribe Partners with LG for THE ART OF THE PIXEL Competition; Vote Online thru 7/31

ENGLEWOOD CLIFFS, N.J. -- Mark Tribe, renowned digital artist, curator and founder of the not-for-profit arts organization, Rhizome, is partnering with LG Electronics USA to celebrate and evaluate work by the nation's top art students for the new- media competition: The Art of the Pixel: Powered by LG Ultra HD 4K and OLED TV. Beginning today, LG is also giving America a voice in the competition, inviting art enthusiasts from around the country to cast their votes online through July 31.

"I have always been inspired by technology, and I appreciate the potential of Ultra HD 4K technology to advance how artists display their digital work," said Tribe. "I love what LG is doing to support emerging visual arts and look forward to seeing how some of the brightest young talent from around the country takes advantage of the clarity and detail of this new technology."

Tribe is one of the foremost authorities in new media art today. Since founding Rhizome in 1996, he has curated shows at the New Museum of Contemporary Art and the Massachusetts Museum of Contemporary Art, among others, and currently serves in the Fine Arts Department at School of Visual Arts in New York City. He is the author of New Media Art (Taschen, 2006) as well as numerous articles on the subject. His latest exhibition, Plein Air, features the aerial perspective of landscape photography through computer simulation and is on display July 19 through Sept. 28 at the Corcoran Gallery of Art in Washington.

"Mark Tribe embodies the intersection of art and technology at the forefront of new media," said Dave VanderWaal, head of marketing for LG Electronics USA. "His accomplishments and passion for advancing the visual arts make him an ideal partner to help us celebrate the student artwork submissions that our Ultra HD and OLED TVs will help bring to life with incredible detail and brilliance."

The public will also have a voice in The Art of the Pixel, as LG opened public voting for the competition today. Through July 31, art enthusiasts can visit the Contest Gallery on to cast one vote daily for their favorite submissions. The school whose students collectively generate the most popular votes will win a $25,000 grant for its new-media art program. Additionally, individual students whose submissions receive the most votes will gain key points towards representing their schools as a finalist.

The Art of the Pixel is a new-media competition challenging students from nine art schools across the country to create digital masterpieces using LG Ultra HD 4K and OLED TV for a chance to win prizes for themselves and their schools. Participating schools are: the California Institute of the Arts (CalArts), Laguna College of Art and Design (LCAD), Maryland Institute College of Arts (MICA), Pacific Northwest College of Art (PCNA), Parsons The New School for Design, Pratt Institute, Rhode Island School of Design (RISD), San Francisco Art Institute (SFAI) and School of the Museum of Fine Arts, Boston (SMFA).

Finalists from each participating school will be announced in August. The Art of the Pixel program will culminate with an art gala event in New York City in September where LG will provide more than $250,000 in student and university awards.

As the first to introduce Ultra HD TV to the United States and as the industry leader in OLED TV, LG is uniquely positioned to provide the canvas for today's digital artwork with its latest display technologies. LG's Ultra HD TVs offer increased resolution more than 8 million pixels which means the finer details of artists' work will come to life with incredible clarity and brilliant detail as compared to Full HD displays. LG's OLED TVs offer the ultimate in display technology with incredible color accuracy and an infinite contrast ratio for brighter, more vibrant images within a super-slim and elegant display.

For more on The Art of the Pixel and to vote on your favorite submission, visit

*NO PURCHASE NECESSARY TO ENTER OR WIN. Contest Entry is not open to the general public. The Contest is open to students, 17 years or older at the time of entry, who are enrolled at a participating school and are legal residents of the United States. Voters must be legal residents of the 50 states or the District of Columbia. and 17 years of age or older. Contest Entry starts at 12:00:01 AM ET on 6/1/14 and ends at 11:59:59 PM ET on 7/13/14. Void where prohibited by law. For complete official rules, visit

**4K/UHD content delivery standards still being developed.

About LG Electronics USA
LG ElectronicsUSA, Inc., based inEnglewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a$52 billionglobal force and technology leader in consumer electronics, home appliances and mobile communications. Inthe United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please

About CalArts
Ranked America's number one college for students in the arts by Newsweek/The Daily Beast, CalArts is recognized for its commitment to creative thinking and risk-taking. With its six related schools: Art, Critical Studies, Dance, Film/Video, Music and Theater, CalArts is unique in its multidisciplinary approach to studying the arts and is one of the first schools in the country to offer a program in World Music for performance. CalArts encourages students to recognize and explore the complexity of the aesthetic, social and political aspects of the arts. It is supported by its distinguished faculty of practicing artists and provides its BFA, MFA and DMA students with both the hands-on training and the engagement with the cultural community necessary for artists' growth. CalArts was founded in 1961and opened in 1969as the first institution of higher learning in the U.S. specifically for students interested exclusively in pursuing degrees in the visual and performing arts.

About Laguna College of Art and Design
Laguna College of Art and Design is one of an elite number of institutions that has both regional accreditation from the Western Association of Schools and Colleges and national accreditation by the National Association of Schools of Art and Design.The LCAD Design and Digital Media program offers an intensely creative, digitally advanced and professionally relevant educational experience. LCAD believes designers are problem solvers who work across all areas of media, therefore all design students receive a comprehensive education in print, 3D, video, motion, and UI/UX design. The reputation of LCAD's Design and Digital Media program has given graduates exclusive entry into the professional design community and employment with the world's most recognized brands.LCADBachelors of Fine Arts degrees are offered inDesign and Digital Media,Drawing and Painting, Illustration, Animation, and Game Art. The graduate program awards aMaster of Fine Artsin Drawing and in Painting.