PhotoShelter Releases “The Photographer's Outlook on 2013” Survey Results

PhotoShelter Releases “The Photographer's Outlook on 2013” Survey Results

PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today published results from an inaugural survey, The Photographer's Outlook on 2013. The survey results offer an in-depth look at photographers' top business and marketing goals, investment plans, revenue expectations, plus challenges they anticipate in 2013. Key learnings, including an infographic capturing major insights, can be accessed directly here:

The Photographer's Outlook on 2013, also presented in this infographic reveals that photographers are optimistic about this year. Although many are still challenged to find new clients, they feel encouraged about their business prospects and plan to dedicate time and resources to marketing, solidifying their online presence, and growing their bottom line.

Additional findings from The Photographer's Outlook on 2013 survey includes information on:

Revenue and Spending:

  • 93% plan to invest to improve their photography
  • 69% expect to make most of their revenue from new clients
  • 74% say finding new clients will be their biggest challenge


  • 54% say word-of-mouth referrals are the greatest marketing channel for finding new clients
  • 68% will focus on social media to market their work
  • 73% will use Facebook to promote their photo business

Business Tools & Planning: