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New Museum Relaunches Website

To celebrate the Museum's 35th Anniversary, the award-winning New Museum website (newmuseum.org) has been "reconceived as a unique destination with four major new programs designed to strengthen and serve our digital audience-now in the millions annually. In addition to programmatic expansion, the site will provide enhanced functionality, integration of several social media platforms, increased exhibition-related content, a dedicated section for Members, and mobile device optimization."
 
"The New Museum website is a new New Museum where we will experiment with innovative material for a rapidly growing online audience," said Lisa Phillips, Toby Devan Lewis Director. "We are proud that our new site not only reflects the dynamic, global scope of the Museum's programs but also expands resources for visitors and scholars alike and introduces new initiatives at the vanguard of online engagement."
 
The culmination of four years of work, the redesign of the website and its four signature initiatives have been supported by extraordinary funding, totaling over $1 million, from the Andrew W. Mellon Foundation, Bloomberg Philanthropies, Booth Ferris Foundation, Henry Luce Foundation, and the Institute of Museum and Library Services received over the past five years. The grants supported back and front end rebuilding, upgrades to our IT infrastructure, and new staff positions related to these initiatives. Additional Museum staff and resources have been redistributed to meet the growing needs of our online audience.
 
The re-envisioned website premieres four major new online initiatives to:

  • expand the conversation about contemporary art in a global context
  • premiere new works
  • share our history
  • provide expanded resources on exhibitions and programs both past and present

 

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