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Mori Art Museum Presents ANDY WARHOL: 15 MINUTES ETERNAL, Now thru 5/6

Mori Art Museum is pleased to present "Andy Warhol: 15 Minutes Eternal" from today, February 1 to Tuesday, May 6, 2014.

Andy Warhol (1928-1987) was a versatile multi-talented creator. He transcended genres against the backdrop of American consumer society and mass culture to become a leading figure in the art world in the second half of the 20th century. His various series produced by silkscreen in large quantities, such as his Campbell' s Soup Can replicating daily life commodities, or his Celebrity Portraits, caused a sensation in the art world.

"Andy Warhol: 15 Minutes Eternal," the largest Warhol retrospective ever to be held in Japan, presents a comprehensive overview of Warhol' s works, from his earliest creations through his later years, as an expression of 20th century social conditions in the United States. Approximately 400 works are to be exhibited, from the collection of The Andy Warhol Museum in Pittsburgh and including paintings, silkscreen prints, drawings, films, sculptures, and photographs, as well as around 300 personal items from what Warhol called his "Time Capsules," boxes of ephemera he collected from his daily life - newspaper and magazine clippings, photos, and other items, including some materials related to Japan.

The phrase "15 Minutes Eternal" in the exhibition title is derived from Warhol' s well-known statement, "In the future everyone will be world-famous for 15 minutes." Although Warhol' s life may have been but a short period in the long span of history, his influence likely will continue eternally.

Photo Credits: (right) Andy Warhol. Marilyn Monroe (Marilyn) 1967. Screen print on paper. 91.4 x 91.4 cm. The Andy Warhol Museum, Pittsburgh; Founding Collection Copyright 2013 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Right Society *ARS), New York. Marilyn Monroe; Rights of Publicity and Persona Rights: The Estate of Marilyn Monroe, LLC. marilynmonroe.com. (left) Andy Warhol. Campbell's Soup I: Chicken Noodle 1968. Screen print on paper. 88.9 x 58.7 cm. The Andy Warhol Museum, Pittsburgh; Founding Collection Copyright 2013 The Andy Warhol Foundation for the Visual Arts, Inc. / Artists Rights Society (ARS), New York.

Andy Warhol (1928 - 1987)

Andy Warhol was born in Pittsburgh, Pennsylvania on August 6, 1928, as the third son of immigrant parents from eastern Slovakia. He became a leading artist of the second half of the 20th century, an era of mass consumerism, crossing all boundaries of discipline, media and genre as a multi-talented commercial illustrator, painter, music producer, photographer, filmmaker and socialite. With his wacky appearance, his trademark silver wig and black sunglasses, Warhol himself became a celebrity on the social circuit. He also gained huge popularity in Japan.

Exhibition Highlights
(1) The largest number of Warhol works ever exhibited in Japan; several large works

to be shown in Japan for the first time

There has not been a large-scale Warhol exhibition in Japan for nearly 20 years. "Andy Warhol: 15 Minutes Eternal" will be the most extensive Warhol exhibition ever held in Japan, with around 400 works from the vast collection of The Andy Warhol Museum and roughly 300 personal letters, photos, and newspaper and magazine clippings. Because many of the works are being shown in Japan for the first time such as Physiological Diagram, the exhibition will provide a comprehensive overview for the uninitiated while at the same time offering new discoveries for seasoned Warhol fans.

(2) Re-creation of the legendary " Silver Factory"

Aside from being the site where works such as his Celebrity Portraits were produced, Andy Warhol' s New York studio, also known as "The Factory," was important as a center for the underground culture scene of the time. Because the interior of the studio at 231 E. 47th Street was covered and decorated with aluminum foil, it was alsocalledthe"SilverFactory." Anearfull-scalere-creationofthe"SilverFactory"attheexhibitionvenuewill allow visitors to experience the atmosphere of Warhol's day-to-day activities.

(3) Screenings of 25 film and video works in a dynamic space

Warhol created a large number of experimental films and videos starting from 1963. His film epic Empire, as well as around 25 films and videos including some previously unreleased in Japan, will be screened at the exhibition venue in a dynamic presentation using approximately 15 screens.

(4) First Japan showing of Japan-related materials from the "Time Capsules"

Warhol' s personal items that he collected in boxes he called "Time Capsules" will be included in the exhibition. Various Japanese materials Warhol gathered for his "Time Capsules" around the time of his 1974 visit to Japan are featured among the articles on exhibit.

Exhibition Sections
1. Portrait of Andy Warhol: Who Is Andy Warhol?

The many facets of Warhol can be observed through a wide variety of photos and portraits that remain from his boyhood as a weakly and shy child through the period of his commercial design activities and the various stages of his success as an artist until his death in 1987. The exhibition opens with photos and self-portraits spanning Warhol's life.

2. 1950s: Success as a Commercial Designer

After completing his university studies in 1949, Warhol left his native Pittsburgh for New York and began a career in advertising. He became an instant success as a designer with his shoe advertisement drawings and illustrations in fashion magazines such as Vogue and Glamour. His early 'blotted line' technique enabled him to create transfer drawings and multiple repetitions, prefiguring the silkscreen printing methods of his later work.

3. 1960s: Transformation to an "Artist"

In the 1960s Warhol moved away from work as a commercial designer and developed his characteristic style of representation in art. After devising a technique to transfer photograph images to canvas with silkscreen, he went on to produce works in large quantities based on clippings from mass media such as newspaper ads. In this period, Warhol produced his iconic Campbell's Soup and Coca Cola paintings as well as other images of mass consumer society, his Celebrity Portraits series with portraits of Marilyn Monroe, Elizabeth Taylor, Elvis Presley, and others, and his Death and Disaster series dealing with such themes as suicides and accidents.

4.Silver Factory

A number of assistants worked in Warhol' s New York studio, called "The Factory," turning out works in assembly-line fashion suggestive of the mass-production process in a factory. From 1964 to 1968, the interior of the 231 E. 47th Street studio, covered in aluminum foil, came to be called the "Silver Factory." Billy Name, Warhol' s photographer who originated the decoration and photographed the space, has cooperated to recreate the effect near to true scale for the exhibition.

5.1970s and 1980s I: Business Art and Celebrity

At the beginning of the 1970s, Warhol laid the foundation for his transformation from a commercial illustrator to a fine artist declaring, "Business art is the step that comes after art." Warhol was selling his silkscreen Commissioned Portraits series at prices that were staggering even in comparison with the high prices his paintings were already commanding at the time. In pursuit of fame and glamour, Warhol actively mingled with celebrities at the then popular nightclub "Studio 54" and he became the darling of the New York social scene.

6.1970s and 1980s II: Diversification and Reprise

In the 1970s and 1980s, having achieved world fame as an artist, Warhol sought to expand the scope of his artistic activities. It was during this time that he published his popular culture themed magazine Interview and produced the television series "Andy Warhol TV." He also did collaborations with artists such as Jean-Michel Basquiat and Keith Haring and his approach was wide-ranging, from themes of political and social issues, to abstract images. Once again interested in symbols emblematic of mass-consumer society, he also produced a series based on company logos.

7. Experimental Film and Video

Warhol acquired a 16mm film camera in 1963 and until the late 1960s made many experimental films. In 1965, he was reported to have declared himself a 'retired artist' and his intention to immerse himself in film production. His series of 3-minute Screen Test films shot at "The Factory" and his 8-hour opus Empire, featuring a stationary camera filming the Empire State Building from evening to midnight, are representative of his film productions.

8. Time Capsules

From around 1974, Warhol started his "Time Capsules," saving in cardboard boxes all kinds of materials that met his eye in his daily life. Documents, letters, newspaper and magazine clippings, invitations, personal memos, or things he got from other people, now stand as an archive of Warhol' s daily life and of the life of the times. Around his 1974 visit to Japan for his large solo exhibitions, he started to gather printed materials, Ukiyo-e reproductions, and tabi (Japanese socks) for his "Time Capsules."

Public Programs

Lecture Series

"The Multi Worlds of Multi-talented Andy Warhol"

8 lectures (TBC) featuring invited specialists presenting a comprehensive exploration and reassessment of all aspects of Andy Warhol's multi-genre creative activity in painting, experimental film and video, and pop culture.

Lecture #1: On "Andy Warhol: 15 Minutes Eternal" * Japanese/English simultaneous interpretation available
Curator of The Andy Warhol Museum and the exhibition curator of the Mori Art Museum introduce

the worldwide popularity of Warhol's art and highlights of the exhibition.

Speakers: Nicholas Chambers (The Milton Fine Curator of Art, The Andy Warhol Museum), Kondo Kenichi (Curator, Mori Art Museum)
Date& Time: 19:00-20:30, Saturday, February 1, 2014 (Doors open: 18:30)
Venue: Academyhills (49F, Roppongi Hills Mori Tower) Capacity: 150 (bookings required) Admission: General ¥1000, MAMC members free

Organizer: Mori Art Museum Grant: Embassy of the United States, Tokyo Cooperation: Academyhills Bookings: Will start in mid-December, on the Mori Art Museum website. www.mori.art.museum

Symposium
"Warhol and Japan" * Japanese/English simultaneous interpretation available

Warhol's art, his enduring popularity, and his artistic innovations will be discussed with Eric Shiner, Director of The Andy Warhol Museum, and artist Yokoo Tadanori who knew Warhol in person.

Panelists: Eric Shiner (Director, The Andy Warhol Museum), Yokoo Tadanori (Artist), Nanjo Fumio (Director, Mori Art Museum), Kondo Kenichi (Curator, Mori Art Museum) Date& Time: 14:00-17:00, Sunday, March 23, 2014 (Doors open: 13:30)
Venue: Academyhills (49F, Roppongi Hills Mori Tower)

Capacity: 300 (bookings required)
Admission: General ¥1000, MAMC members free
Organizer: Mori Art Museum Grant: Embassy of the United States, Tokyo
Cooperation: Academyhills
Bookings: Will start in mid-December on the Mori Art Museum website. www.mori.art.museum

* Please check the Museum website for further details and updates on the Lecture Series.
* Speakers and lecturers are subject to change without prior notice.
* More Public Programs including gallery tours, family programs, access programs and school programs are currently being planned. Please check the

Museum website for details and updates. www.mori.art.museum

General Information

Title: Mori Art Museum 10th Anniversary Exhibition "Andy Warhol: 15 Minutes Eternal"
Period: February 1 (Sat) - May 6, 2014 (Tue)
Venue: Mori Art Museum, 53F, Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo Curated by: Nicholas Chambers (The Milton Fine Curator of Art, The Andy Warhol Museum) and Kondo Kenichi (Curator, Mori Art Museum)

The exhibition and its Asian tour are organized by The Andy Warhol Museum, one of the four Carnegie Museums of Pittsburgh.
Lead Sponsor: BNY Mellon
Supporting Sponsors: Christie's and The Economist

Media Sponsor: Bloomberg

The presentation of the exhibition in Tokyo is organized by The Andy Warhol Museum and the Mori Art Museum. The exhibition in Tokyo is supported by NHK Promotions Inc. and The Yomiuri Shimbun.
Additional Support: BMW Japan Corp., ITOCHU Corporation, KAJIMA CORPORATION, KINDEN CORPORATION, OBAYASHI CORPORATION, Panasonic Corporation, and SANKEN SETSUBI KOGYO CO., LTD.

Grant: Embassy of the United States, Tokyo
Assistance for Production: Digital Hollywood Professional School

Additional Assistance: NIPPON CARGO AIRLINES CO., LTD., Champagne Nicolas Feuillatte and BOMBAY SAPPHIRE

OpenHours:10:00-22:00|Tue:10:00-17:00| *TuesdaysofFebruary11,April29,andMay6:10:00-22:00 * Open until 6:00 the following morning due to "Roppongi Art Night 2014" on April 19 (Sat).
* Admission until 30 minutes before closing. * Open everyday.

Admissions: * All prices include tax. * Ticket also valid for "MAM Project 020: Gabriel Acevedo Velarde." - for this exhibition:

Adult: ¥1,500 (1,300) / University/highschool student: ¥1,000 (900) / Child (4 years to junior highschool student): ¥500 (500) * Additional entrance fee to the Tokyo City View observation deck and the Sky Deck is required. *( ) = Price of Advance Ticket

- for this exhibition and Tokyo City View observation deck:
Adult: ¥2,500 / University/highschool student: ¥1,800 / Child (4 years to junior highschool student): ¥800 * Additional entrance fee to the Sky Deck is required.

- for this exhibition and "Pre-Raphaelites: Victorian Avant-Garde":
Adult: ¥2,500 / University/highschool student: ¥2,000 / Child (4 years to junior highschool student): ¥800

* "Pre-Raphaelites: Victorian Avant-Garde"will be held from January 25 to April 6, 2014 at Mori Arts Center Gallery. * Additional entrance fee to the Tokyo City View observation deck and the Sky Deck is required.

Inquiries: +81-(0)3-5777-8600 (Hello Dial)


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