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MADDEN NFL: 25 YEARS AND RUNNING Opens Tomorrow at Museum of the Moving Image

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MADDEN NFL: 25 YEARS AND RUNNING Opens Tomorrow at Museum of the Moving Image

As New York and New Jersey play host to Super Bowl XLVIII, Museum of the Moving Image and EA SPORTS look back on 25 years of the groundbreaking video game franchise Madden NFL in a new exhibition that opens tomorrow. On view and available for play are five editions of the game ranging from the original John Madden Football (1988) on Apple II to the latest Madden NFL 25 (2013) on Xbox One. Those who can't attend in-person can visit a special website for an inside look at the exhibit.

"There is no better time than now to present the story of the Madden NFL phenomenon at the Museum," said Carl Goodman, Executive Director of Museum of the Moving Image. "The Super Bowl is in town and the Madden NFL franchise is celebrating its 25th anniversary; plus the Museum presented the first ever exhibition devoted to video games anywhere 25 years ago. Madden NFL is a premier example of how a sports simulation video game has influenced how the sport is presented on television and experienced by fans."

The exhibition Madden NFL: 25 Years and Running explores this landmark franchise, highlighting its aesthetic evolution, cultural legacy, and enduring focus on simulation. Featured are five playable games that span the 25-year history of the franchise. In addition to the original John Madden Football (1988) on Apple II, they include Madden NFL '94 (1993) on Sega Genesis, the first game with NFL licensed teams; Madden NFL 99 (1998) on PlayStation, which showcases breakthrough use of graphics and the first with Franchise mode; Madden NFL 2005 (2004) on Xbox, featuring defense mechanic and use of "Hit Stick"; and the new Madden NFL 25 (2013) on Xbox One showcasing Human Intelligence, True Player Motion and Living Worlds. Madden NFL 25 will be presented as a large-scale projection, while others will be shown on period consoles. All games will be available for multiple players except for the earliest game, John Madden Football. In addition to the games, the exhibition features a dynamic timeline showing milestones in the development of the franchise highlighted by gameplay footage from every year. The exhibition will be on view through February 23, in the Museum's Nam June Paik Room / HBO Production Lab on the third floor.

Madden NFL: 25 Years and Running was organized by Jason Eppink, the Museum's Associate Curator of Digital Media, and guest curator Samit Sarkar, reporter for Polygon. The exhibition is presented with support from EA.

"The Madden NFL franchise offers a compelling story about the significant influence blockbuster video games have in popular culture," said Eppink. "This exhibition explores 25 years of iteration to examine a video game and its publisher, whose relationship with the professional sport it seeks to simulate has grown increasingly intertwined."


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